Wednesday, October 30, 2019

Business in Emerging Markets Essay Example | Topics and Well Written Essays - 2500 words

Business in Emerging Markets - Essay Example The Multinational Companies (MNCs) that have experience in working in developed markets have started to drift their interests towards emerging markets such as Latin America, Asia, Africa and the Middle East. This is because they have attained a saturation point in these wealthy developed economies and condensed their profit margins (Arnold and Quelch, 1998). These economies offer a lucrative ground for investments mainly due to their potential client base and a significant perspective for growth in the future. Emerging markets are usually characterized by a record of recession and economic depression and a stagnant economy. These economies exhibit a political scenario of unrest and turbulence, an aging population, low fertility rates and slow growth rates in the industrial sectors. However, these markets provide some of the peak economic growth indicators and give way for the MNCs to step in and expand their markets (Rahman and Bhattacharya, 2003). According to Rahman and Bhattacharya, there are typically three criteria that define a developing nation as an emerging market. The first one is that the nation identified as an emerging market should have a promising potential to return large profits and economic growth in the future. Second, the nation needs to be open to overseas investments and should have economic policies that promote foreign investments. Also, this exposure to foreign investments and the related policies should undergo continuous evolution so as to foster further investments and hence, greater economic growth.  

Monday, October 28, 2019

Brand management Essay Example for Free

Brand management Essay 1) What is the product mix of Trung Nguyen? What are the key attributes of its coffee? How do these attributes help Trung Nguyen to differentiate itself from its competitors? The product mix refers to the total composite of products offered by Trung Nguyen coffee. It consists of different product lines, various product items in each product line and within each item is the product depth. Firstly, the product line is a group of product or service items that are closely related because they are sold to the same consumer groups, are marketed through the same types of outlets, have similar usage or fall within given price ranges. Thus, Trung Nguyen Coffee’s product lines are: Trung Nguyen Coffee, Passiona Coffee and G7 Instant Coffee. The Passiona Coffee targets at consumers looking for low-caffeine coffee and especially women, while the G7 Instant coffees are made for people who are too busy to brew a cup of coffee themselves. Trung Nguyen Coffee has 3 different product items, namely Creative Coffee, Blend Coffee and Espresso Coffee. Passiona Coffee consists of 2 product item, Passiona roasted coffee and Instant Passiona coffee. As for the G7 Instant Coffees, the product items are G7 Pure soluble, G7 Cappuccino and G7 Instant 3-in-1 coffee. Lastly, product depth is the number of variants in a product item. Trung Nguyen’s product depth of Creative coffee includes the Weasel Coffee and Legendee Coffee. Also, some variations of G7 Cappuccino are the Mocha G7 cappuccino and Hazelnut G7 cappuccino. Different sizes of coffees are considered as product depth as well. For example, the G7 Instant 3-in-1 coffee is sold in 3 different sizes: a box of 18 cafe sticks, a bag of 22 sachets or a bulk pack bag of 100 sachets. Table1: Summary of product mix of Trung Nguyen | Product lines| | Trung Nguyen Coffee| Passiona Coffee| G7 Instant Coffee| Product items| -Blend coffee-Espresso coffee-Creative coffee Product depth: Weasel coffeeLegendee coffee| -Passiona roasted coffee-Passiona instant coffee| -G7 Pure soluble-G7 cappuccinoProduct depth:Mocha G7 cappuccinoHazelnut G7 cappuccino-G7 instant 3-in-1Product depth:box of 18 cafe sticksbag of 22 sachetsbulk pack bag of 100 sachets| Key attributes refer to the most important characteristics of a product. Trung Nguyen makes its point of difference through its key attributes like using the best coffee beans, unique brewing style and the new coffee concept. Trung Nguyen has a unique selling point because some coffees offered cannot be found anywhere else. Its coffees are authentically Vietnamese. For example, the Weasel coffee is produced based on the legend in Vietnam. To differentiate itself from its competitors, these key attributes must communicate benefits for consumers. The coffee offered by Trung Nguyen is of a higher quality compared to other coffee brands because they use the best coffee beans sourced from four of the world’s best coffee-growing regions. In addition, Trung Nguyen is awarded with the EureGAP certificate for its good agricultural practices such as having consistently good quality coffee beans and using environmentally friendly technologies. Coupled with their oriental secrets, consumers would prefer Trung Nguyen because their coffee is brewed much more aromatic and rich. Trung Nguyen used their new concept of coffee to set up a â€Å"Creative Coffee House† in order to differentiate itself and gain market share. It is now well-known for the innovative clubhouse whereby customers can enjoy coffee in a beautiful and sentimental ambience while experiencing Vietnamese cultural events and exhibitions. For consumers who value such innovative product services, they will choose Trung Nguyen’s coffee over the other â€Å"grab a coffee to go† coffee styles. 2) What are the roles of branding? What are the benefits of branding to sellers and buyers in the coffee market. The role of branding is to create an identity for the product. The identity created can have some personalities and can gain brand equity. Benefits of branding Some benefits of branding for sellers of the Trung Nguyen coffee are that they are able to accentuate the bases of differentiation from its competitors due to its distinct identity. They can obtain legal protection like trademarks to avoid copycats of their brand. The counterfeit products are capable of stealing Trung Nguyen’s sales when consumers are unsure of how the real packaging of coffee looks like. There is also a chance for the counterfeit coffee to ruin Trung Nguyen’s reputation. Consumers who bought the counterfeit coffee by mistake may view Trung Nguyen to be of a lousier quality instead. All this would be effectively prevented by branding because counterfeiting is an offense. Brand equity is created by branding and careful marketing. Trung Nguyen can in turn earn higher profits as consumers are willing to pay a higher price for this particular brand of coffee. Also, brand equity can lead to higher economic value of the brand, whereby it becomes an asset for Trung Nguyen when it wishes to sell its brand. Last but not least, Trung Nguyen can achieve brand loyalty through creating preferences towards their brand. If Trung Nguyen coffee is able to sustain a consistently good quality coffee product, consumers would remember the brand, spread the word around and continually purchase its coffee. On the buyers end, they may reap the most benefits from Trung Nguyen’s branding. Coffee is a convenience product and it is important to make it easy to find. Consumers will be able to correctly identify the products in a short period of time due to Trung Nguyen’s branding thus becoming more efficient shoppers. Furthermore, consumers may gain assurance of product quality and performance. Employees need to ensure products offered are of consistently good quality and so are specially trained to deliver this promise. Consumers will remain loyal to Trung Nguyen coffee because they are satisfied with this brand and have no need to search for another. 3) What constitutes the brand identity of Trung Nguyen? What is your evaluation of this identity? How can the brand identity be improved? Brand identity is the noticeable elements of a brand and also what the organization wants consumers to perceive the brand as. It constitutes of â€Å"Trung Nguyen† as its name, the logo and its tagline â€Å"Explore creative inspiration† A successful brand name should reflect the personality and values of the brand, be simple, memorable, positive and emotional. A logo is the image that embodies an organization. It is one of the most prominent branding elements that consumers will think of when someone mentions the company. A good brand logo should be memorable, futuristic and consistent and be able to portray the benefits to its target audience. The tagline must be simple and easy to remember. It also needs to remain short since the tagline is always incorporated into many marketing pieces. Evaluation of brand name: Consumers associate Trung Nguyen to â€Å"Central highlands† which refers to Dak Lak, the county capital of coffee where green coffee is grown. This gives an advantageous association between Trung Nguyen and high quality and fresh coffee beans. Also, the brand name represents the uniqueness and richness of the Vietnamese culture. However, the name Trung Nguyen does not hold any meaning for non-Vietnamese. This may alienate consumers from other parts of the world. Another bad point could be that its name is hard to pronounce for non- Vietnamese consumers. Possible improvements: Because the company’s name has been around since 1996 when it was founded, it cannot be changed otherwise the company has to build up brand awareness from scratch all over again. Thus, the company should work hard in educating people and let them understand the positive association between Trung Nguyen and â€Å"Central highlands†. For example, they could use their existing Internet website and include this under the â€Å"learn more† option. People visiting the website can then learn about the association and slowly adopt Trung Nguyen as their favourite coffee. Evaluation of logo In my opinion, the logo might be a little small and insignificant. Psychological influences such as selective exposure and retention affects consumer buying behaviour. For example, the appealing cup of coffee printed on its packaging of Creative coffee may distract the consumers from the brand name. The logo is also unattractive and boring due to the usage of dull and non-contrasting colours. The font used in the logo has little stylistic variations making it rather boring as well. Possible improvements Firstly, the logo should be scaled to a bigger size. Also, the marketing manager of Trung Nguyen can make use of brighter and more contrasting colours to make its logo more outstanding and attention-catching. The font could be changed to something cursive. This can better capture consumer’s attention thus leaving a deeper impression and resulting in better brand memory and recognition. For example Coca Cola, with its logo in a strikingly bright red background and white cursive words, is very successful at making sure that every consumer remembers it. Evaluation of tagline: Trung Nguyen’s tagline â€Å"Explore creative inspiration† consists of only 3 simple words hence should be relatively easy for everyone to remember. However, Trung Nguyen tagline is still quite foreign to people across the globe as they do not use much above-the-line marketing. Possible improvements Through the print media and mass media, Trung Nguyen can improve this aspect of its brand identity. The marketing manager could set up a Facebook page and make it known to people. Maintaining a Facebook page is relatively low-cost as compared to constant TV advertisements. Because millions of people are using Facebook, it is very effective for Trung Nguyen to get their brand identity across. Another point of improvement also through the mass media is through its online website. Perhaps the tagline can be added in the â€Å"history of Trung Nguyen† tab as it is currently not. On top of that, they can make use of emotional branding to elicit a favourable emotional response. Adding emotional words like â€Å"Happy†, â€Å"Healthy† and â€Å"Beautiful† could boost sales of their coffee. As consumers become increasingly aware of health and beauty these days, Trung Nguyen can market more of their Passiona coffee which is enriched with collagen, vitamin PP and other rare oriental herbs through its tagline. 4) What is the branding strategy of Trung Nguyen? What are the advantages and risks of this branding strategy? Trung Nguyen uses an umbrella branding strategy. Different types of coffees have a sub-brand which combines the corporate brand with a new brand. Trung Nguyen’s Passiona Roasted coffee and Trung Nguyen’s Espresso coffee are 2 examples. Advantages of umbrella branding: Capitalizing on the existing brand equity of Trung Nguyen, it can sell newly introduced products quickly. Consumers who have had a good experience with its coffee will transfer this favourable attitude to new items. For instance, Trung Nguyen’s Creative coffee may have been developed earlier than Passiona coffee. Consumers who liked Creative coffee would have a higher chance of buying the Passiona coffee because they are under the same brand and so would also be of an equally good quality. Furthermore, the Passiona coffee can be set at a higher price as consumers are willing to pay more for brand value. This can bring about additional profits for Trung Nguyen. Another advantage of using an umbrella brand is a lower advertising and promotion costs. Trung Nguyen only needs to come up with a single advertisement because its coffees share one identity. Also, because Trung Nguyen is used on all of the products, level of brand awareness is easy to raise. To name an example of a successful sub-branding strategy, Gatorade has developed and introduced Gatorade Frost, Gatorade G2, Gatorade energy bar, etc into the market and stayed popular being the leading sports drink brand in many countries. Risks of umbrella branding: In every marketing strategy there is bound to be a down side. Some risks of umbrella branding are that the failure of one type of coffee may affect the sales of the whole Trung Nguyen branded products. It is inadvisable to put all the eggs into one basket. For instance, if the production G7 Mocha had some discrepancy that caused the coffee to be too sweet, consumers may feel that the rest of Trung Nguyen packet instant coffees are as sweet and so switch over to Nescafe coffee instead. Secondly, sales of one product item may come at the expense of other items offered in the same product line. Lastly, the meaning of Trung Nguyen may also be diluted with an umbrella branding strategy. Apart from coffee, Trung Nguyen also has other product such as Green Tea, Oolong tea, etc. However, Trung Nguyen refers to Dak Lak, the county capital of coffee and so offering tea as an alternative beverage is not so relevant to the brand name.

Saturday, October 26, 2019

Capital Punishment :: essays research papers

There are five basic reasons that society uses when imposing the â€Å"punishment† that I’ve been able to conclude from my readings. I will discuss these societal concepts and show that the death penalty does not serve to further them. Deterrence   Ã‚  Ã‚  Ã‚  Ã‚  Deterrence is basically defined as â€Å"the punishment should fit the crime.† Under this concept, the individual committing the crime and society are prevented from committing this action again. In the case of the death penalty, an individual kills another human and he is â€Å"punished† for it by death. Punishment is supposed to be a temporary penalization for a wrongful action. Death is far from temporary. One is to learn from one’s mistakes. How can the person learn if they are paying for their mistakes with their life? By imposing the death penalty the individual does not learn from their mistakes and neither does society. Economy   Ã‚  Ã‚  Ã‚  Ã‚  Under this concept, punishment should be economical. There are specific costs associated with keeping an inmate on death row such as specially built prison blocks, the need for maximum security, and costing the courts much money through many, many appeals. These costs clearly out weigh the regualr costs incurred to house a regular inmate. Deterrence is clearly not served by imposing the death penalty. Restitution   Ã‚  Ã‚  Ã‚  Ã‚  Society demands that the punishment should fix the harm it has done. By sentencing a person to death no harm has been fixed. You can not bring the murdered person back by taking the prisoner’s life. Punishment is not intended to revenge, offset, or compensate for the victims suffering or to be measured by it. Retribution The community demands that justice be served. Would justice not equally be served and in fact may be better served by life imprisonment? I believe tit would be a worse punishment to go through a life sentence in prison. The individual is deprived of liberty. He will then suffer and live the rest of his or her life within three lonely walls and a set of bars.

Thursday, October 24, 2019

Orlick as the Dark Side of Pip in Dickens Great Expectations Essay

Orlick as the Dark Side of Pip in Dickens' Great Expectations Charles Dickens’ aptly titled novel Great Expectations focuses on the journey of the stories chief protagonist, Pip, to fulfill the expectations of his life that have been set for him by external forces. The fusing of the seemingly unattainable aspects of high society and upper class, coupled with Pip’s insatiable desire to reach such status, drives him to realize these expectations that have been prescribed for him. The encompassing desire that he feels stems from his experiences with Mrs. Havisham and the unbridled passion that he feels for Estella. Pip realizes that due to the society-imposed caste system that he is trapped in, he will never be able to acquire Estella’s love working as a lowly blacksmith at the forge. The gloomy realizations that Pip is undergoing cause him to categorically despise everything about himself, feeling ashamed for the life he is living when illuminated by the throngs of the upper class. These feelings are summed up in Pip’s utter disgust and hatred for the character of Orlick. To Pip, Orlick represents everything that he abhors about himself. When Pip sees Orlick he envisions what awaits him in the future; being ensnared in a life that he couldn’t bear. Orlick, in actualization, is Pip without his high expectations. But there is a much deeper and ominous aspect of the relationship between Pip and Orlick. Dickens uses the character of Orlick to symbolize the darkside of Pip. Pip’s innermost primal feelings and desires are represented through Orlick’s actions, which Pip is ultimately responsible for. These actions ultimately lead to the downfall of both men. In the first scene where we see Pip and Orlick together, there is ... ...eration. It’s ironic that if only Pip had followed through with the original expectations that he had set for himself instead of the supposed greater expectations that he hoped for, he would have been better off. Works Cited and Consulted Bell, Vereen. "Understanding the Characters of Great Expectations." Victorian Newsletter 27 (1965): 21-24. Dickens, Charles. Great Expectations. Ed. Janice Carlisle. Boston: Bedford, St. Martin's, 1996. Rawlins, Jack P. "Great Expectations: Dickens and the Betrayal." Studies in English Literature, 1500-1900. 23 (1983): 667-683. Millhauser, Milton. "Great Expectations: The Downfall." Dickens Studies Annual 2 (1972): 267-276. Rosenberg, Edgar. "Last Words on Great Expectations." Dickens Studies Annual 9 (1981): 87- 107. Sucksmith, Harvey Peter. The Narrative Art of Charles Dickens. Oxford: Oxford UP, 1970.

Wednesday, October 23, 2019

Complexity of Construction Techniques and Typology

COMPLEXITY OF CONSTRUCTION TECHNIQUES AND TYPOLOGY The edifices have become more complex in the modern universe. This grade of complexness is a derived function of an iconic image or most significantly the intent it serves. Different typologies demand different attack in footings of construction and aesthetics, the latter being a major driving factor in modern edifices. Nowadays, many of them have high grades of electrical and mechanical installings, employ sophisticated construction systems and serve changing demands of several terminal users. This grade of complexness differs among laypersons, interior decorators, undertaking directors and building directors. Six cardinal steps of the complexness can be building construction and map, building methodological analysis, the urgency of the undertaking agenda, edifice size/ graduated table, geological conditions and neighbouring environment. Hence, the complexness of edifice undertakings is defined as a typical of edifice undertakings that are convoluted, multifaceted, and composed of m any interlinked parts. Though the complexness can’t be enumerated but taking different edifice typologies into consideration it can be viewed in signifier of proficient complexness of undertaking, sum of convergences and inter dependences in building phases, undertaking organisation, and capriciousness of work at site. The degree of complexness was non different in the common edifices of yesteryear. The nature and sum of hazard was mitigated by repeat of same edifice signifiers for different typologies with building procedure being same in footings of stuffs and techniques and the promotion in engineering was implemented in an incremental mode. The monumental graduated table of the Roman cathedrals, the pyramid, the Grecian temples and the mighty Taj Mahal underwent a complex process of building which evolved as a form with clip. For case, the steps for doing Taj Mahal stable on the Bankss of the Yamuna River the foundation was taken deep plenty to bear the colossal construction. Different typologies of the edifices demanded different graduated table but the nature of building technique was same unlike the present context where options for taking a edifice stuff and the manner are countless. Taking redevelopment of the old heritage edifices into context and besides taking into history the fact of t ransition taking to typology alteration in a child or major manner, the installing of service line and transforming the support system pose strong jobs. The installing of retrofit air conditioning in the edifices and risk-prediction upon refurbished activities are the jobs which are greater than the affected faced of the edifice. The shutting of the gap made for the natural airing to obtain an enclosed infinite further increase the complexnesss. The modern progresss in different typology whether a residential, an institutional or an industrial forced people to look at the construction in a different manner. The perceptual experience of modern edifices has changed over the span of last century. Construction techniques have drastically changed with the inclusion of modern comfortss which have become an inevitable demand. Electrification, air conditioning, composite buildings, drape walls, fire protection, structural damping, automatic controls, computing machine webs and high public presentation glazing are some of them. While choosing the support system and the stuffs the demand for them being taken into consideration is high. They may change for same edifice constituents of the different typologies. For case roofing system for a commercial built signifier varies from that of a residential to commercial and industrial built signifier. In footings of modern building four chief beginnings of complexness are as follows: Refined edifice constituents: For centuries, steel, concrete, wood have been used for centuries as a base stuff since ages. Fabrication of constituents from these stuffs has gone through infinite transmutations. Architecturally in complex edifices today, these stuffs are frequently required to presume 3-dimensional geometries that can non be adequately described with planar programs and subdivisions. In add-on, they need to run into structural and environmental public presentation. Criteria. Driven by the handiness of inexpensive computing machine power and by the pressing demand to conserve resources about any system can be automatically controlled from window blinds to electrical lighting. This system seems to simplify the building procedure but the complexness may non be altered wholly. With greater understanding come more specialisation and frequently more elaborate and complex ordinance. Virtually any signifier can be erected provided it can be made to stand up. The lone restraints on this are aesthetic in footings of beat and economic ( where the repeatability of elements can give important cost nest eggs in fiction ) . The three key quality demands are as follows: Glass has recently been established as a charming stuff since it provides transparence and flow. But, building and managing troubles make glass vulnerable stuff excessively. Initially glass was a symbol of these institutional edifices but in the modern universe glass has established itself as a major driving force in finding the destiny of construction. Glass now non merely is a facade covering component but besides has its varied usage. For case laminated glass is used in flooring every bit good, with the repairing techniques being farther composite in nature. Discoursing a national and an international illustration: I.M. Pei’s invention at the Louvere in Paris divides sentiment aggressively, but, it has decidedly improved things for visitants to this really busy museum who can line up under shadiness. This shadowing factor can be achieved by the agencies of Teflon or PVC awning for little infinites. This material choice would hold besides been based upon the strength of lumi nosity required in the needed infinite. So the graduated table affairs in footings of edifice stuffs and hence raises its complexness. Even for the residential infinites fanlights are most likely beginning of indirect visible radiation into the built signifier and associated with this are the installing and care factor which have to be taken attention of in big commercial infinites like promenades. In another illustration of national importance, Infosys block, Mysore designed by Hafiz contractor: jagged frontages and lopsided fragment manner aesthetics of the package development block. There are no concrete walls in the lift. Laminated glass, dual glazing and ceramic frit glass have been used to organize the outer tegument of this construction. Each lift of this edifice undertakings a alone face. The stairwaies inside are steel, maintaining with the image of the edifice. In such illustration of institutional edifices Prefabricated stuffs have been encouraged due to less handiness of building clip period and several other restraints. Commercial typologies avoid utilizing concrete due to several jobs in past like stain, grading, maddening, checking and curving. The clip factor of building with mention to these prefabricated elements has drastically reduced but at the same clip disadvantages of prefabrication includes: inflexibleness towards alteration in design, joinery and escape, higher initial building cost since, cost is an instrumental factor in make up one's minding the complexness of building and trappings for any typology of edifice. For illustration in instance of any industrial godown or warehouses for put ining a corrugated roofing of GI sheet structural frame work need non be aesthetically appealing but in instance of the same roofing at a resort the construction layout of trussing is taken into consideration in order to accomplish aesthetically sound system, which straight amplifies th e cost factor and farther complexness may increase in footings of silent person supports or laid out projections and pillars. Apart from general building format iconic formats are larger aesthetics concentric. This monumental graduated table can’t conceal the complexness associated with it ; its public presentation standards and long tally are an issue excessively. The Valencia Opera House designed by the Spanish designer Santiago Calatrava took 14 old ages for completion. The edifice described as â€Å"a blend of seagoing vas and spacecraft† or even â€Å"a elephantine warrior’s helmet† is a chef-d'oeuvre of modern architecture. The building required over 77,000m? of concrete, 275,000m? of Earth motion, 1,750 additive metres of hemorrhoids, 38,500m? of granite, 20,000m? of fractured ceramic tile mosaic, 3,360m? of glass, 20,000,000kg of structural corrugated steel and 10,000,000kg of structural steel. The roof or ‘feather plume ‘ is the most structurally dramatic item, 230m in length and dwelling of two ‘shells ‘ which embrace the edifice on the exterior. These are constructed of laminated steel with an approximative weight of 3,000t and feature delicate mosaic ceramic work on the exterior. This portion of the edifice comments the most complex in the full domain structurally. The order of impressiveness can’t be negotiated over the construction as the theatre has a metal shell that tends to clasp as it expands and contracts in Valencia’s day-to-day temperature extreme. Such complexnesss make the building procedure of such constructions on monolithic graduated table problematic. Another illustration of such typology of infinite which requires public engagement and graduated table, Guggenheim museum even the Ti sheets on the exterior facade can non conceal the structural uses of interior infinite. The complexness of insides of this Double tegument construction is apparent from the observation of the art critic Brian O’ Doherty who though being positive about the building’s attack criticizes the museum’s interior effects. In different aspects of the modern universe complexness of constructing building with regard to changing typology of built signifiers viz. institutional, residential and industrial majorly depends upon the its map, graduated table and aesthetics. Renovation of old built signifiers is enumerated among them and chiefly depends upon the services every bit good. Cost and lastingness are secondary factors that determine complexness of a construction to larger extent. Concrete and glass as a edifice stuff have garnered major grasp. Prefabrication highlights the clip facet of building procedure and besides has some disadvantages. Covering with the built signifier the complexness considerations or countries of concern should be taken into history. The demand and aesthetics being chief drive factor for choice of stuff and technique, the complexness of building techniques varies and besides depends upon physical constituents and context.

Tuesday, October 22, 2019

Cloud Ingredients and Formation

Cloud Ingredients and Formation We all know what clouds are- visible collections of tiny water droplets (or ice crystals if its cold enough) that live high in the atmosphere above the Earths surface. But do you know how a cloud forms? In able for a cloud to form, several ingredients must be in place: watercooling air temperaturea surface to form on (nuclei) Once these ingredients are in place, they follow this process to form a cloud: Step 1: Change Water Vapor into Liquid Water Although we cant see it, the first ingredient water is always present in the atmosphere as  water vapor (a gas). But in order to grow a cloud, we need to get the water vapor from a gas to its liquid form. Clouds begin to form when a parcel of air rises from the surface up into the atmosphere. (Air does this in a number of ways, including being lifted up mountainsides, lifted up weather fronts, and being pushed together by converging air masses.) As the parcel ascends, it passes through lower and lower pressure levels (since pressure decreases with height). Recall that air tends to move from higher to lower pressure areas, so as the parcel travels into lower pressure areas, the air inside of it pushes outward, causing it to expand. It takes heat energy for this expansion to take place, and so the air parcel cools a bit. The further upward the air parcel travels, the more it cools. Cool air cant hold as much water vapor as warm air, so when its temperature cools down to the dew point temperature, the water vapor inside of the parcel becomes saturated (its relative humidity equals 100%) and ​condenses into droplets of liquid water. But by themselves, water molecules are too small to stick together and form cloud droplets. They need a larger, flatter surface on which they can collect. Step 2: Give Water Something to Sit on (Nuclei) In able for water droplets to form cloud droplets,  they must have something- some surface- to condense  on. Those somethings are tiny particles known as aerosols or  condensation nuclei. Just like the nucleus is the core or center of a cell in biology, cloud nuclei, are the centers of cloud droplets, and it is from this that they take their name. (Thats right, every cloud has a speck of dirt, dust, or salt at its center!) Cloud nuclei are solid particles like dust, pollen, dirt, smoke (from  forest fires, car exhaust, volcanoes, and coal-burning furnaces, etc.), and sea salt (from breaking ocean waves)  that are suspended in the air thanks to Mother Nature and us humans who put them there. Other particles in the atmosphere, including bacteria, can also play a role in serving as condensation nuclei. While we usually think of them as pollutants, they serve a key role in growing clouds because theyre hygroscopic- they attract water molecules. Step 3: A Cloud is Born! It is at this point- when water vapor condenses and settles onto condensation nuclei- that clouds form and become visible. (Thats right, every cloud has a speck of dirt, dust, or salt at its center!) Newly formed clouds will often have crisp, well-defined edges. The type of cloud and altitude (low, middle, or high) it forms at is determined by the level where an air parcel becomes saturated. This level changes based on things like temperature, dew point temperature, and how fast or slow the parcel cools with increasing elevation, known as lapse rate. What Makes Clouds Dissipate? If clouds form when water vapor cools and condenses, it only makes sense that they dissipate when the opposite happens- that is, when the air warms and evaporates. How does this happen? Because the atmosphere is always in motion, drier air follows behind the rising air so that both condensation and evaporation continually occur. When theres more evaporation taking place than condensation, the cloud will return once again become invisible moisture. Now that you know how clouds form in the atmosphere, learn to simulate cloud formation by making a cloud in a bottle. Edited by Tiffany Means

Monday, October 21, 2019

Criminal Investigations Criminal Evidence Essay Example

Criminal Investigations Criminal Evidence Essay Example Criminal Investigations Criminal Evidence Essay Criminal Investigations Criminal Evidence Essay Why is non-verbal communicating of import when attesting before a jury. and what suggestions do you hold for assisting a attesting officer make a positive feeling on a jury? Jurors are selected by the justice. prosecution and the supporting lawyer. The justice will supply the list of possible jurymans to both the prosecution and the supporting lawyer for the choice procedure to take part in the test instance. For either the prosecuting officer or the defending lawyer jury choosing a jury is usually really similar in its procedure. The choice of the jurymans is completed after the test induction and the arraignment and supplication. The Sixth Amendment provides the any American citizen the right to an impartial jury ( Hess Orthmann A ; Hess. 2013 ) . The procedure both the prosecution and the supporting lawyer usage to choose a juryman is called voir dire ( the preliminary scrutiny of a informant or juryman to find his or her competence to give or hear grounds ) . These people are questioned by both the prosecuting officer and the defence lawyer. During this procedure the possible jurymans are questioned about a figure of things. from their spiritual patterns to things that have happened to them. The ground for these unfastened ended inquiries is to see if the juryman will be biased against the accused. or may hold beliefs that will harm a instance ( Hill. 2005 ) ( Hess Orthmann A ; Hess. 2013 ) . Both the prosecution and the supporting lawyer use some common tactics and possible jury processing techniques. Both parties study their instance and set up a tactics to face the possible legal expert with. They may even engage a Philologist with jury choice forte preparation to help their jury choice. First is the belief and attitude scrutiny of the juryman ( Hess Orthmann A ; Hess. 2013 ) . Mentions Hess Orthmann. C. H. . A ; Hess. K. M. ( 2013 ) . Condemnable Investigation ( 10th Ed ) . Clifton Park. New york: Cengage Publication. Business Law. Anti Essays. Retrieved January 12. 2013. from the World Wide Web: hypertext transfer protocol: //www. antiessays. com/free-essays/222945. hypertext markup language

Sunday, October 20, 2019

ethnic studies essays

ethnic studies essays America is a land often depicted for its freedoms and opportunities that one so hopefully desires to experience but when you take away the sugar coated deceptions of our beautiful America you get a life time of hate, endless sacrifices and many obstacles that minorities had to overcome to be accepted as an American. After the Civil War and during World War II their were many minorities that paved the way for others but in my opinion the two most recognized ethnic groups that were able to improve their political, social and economic positions within the United States history were African Americans and Native American people. In this essay I will discuss the Native Americans, African Americans as well as two articles in which, I gained very insightful knowledge from and show how all these works has made our America the home it has become today. Over the past hundred years are so, America has shown a great deal of discrimination against African American people. It first started when Africans were taken against their will and put on ships to be sent to America to become slaves for rich Caucasian people. Caucasians gave African Americans little or no rights and had many African Americans doing daily task such as, picking cotton, cooking, cleaning, babysitting, sewing and etc. After a while African American people began to realize that the treatment they were receiving was cruel, usual and violated their freedoms of being human beings. When the Civil War first started around 1939, many African Americans took part in the fight; because they wanted to be free from slavery but to get there they had overcome many hardships to accomplish their goals. After the Civil War everything changed politically, socially and economically. African Americans had the opportunity to become self-employed by owning their own land and running the ir own farms, instead of their masters plantation. They were also being paid by wages now. Slavery also became il...

Saturday, October 19, 2019

Strategic Management & Marketing Essay Example | Topics and Well Written Essays - 2000 words

Strategic Management & Marketing - Essay Example We focus on, satisfying our clients’ demands, for the benefit of our employees and shareholders, thus fulfilling our corporate social sensitivities and commitments† (Tsakos Group-b, 2010). Owing to its scale and efficiency of operations that are controlled from Bermuda, Panama, Uruguay, England, Romania, Ukraine, Ghana, South Korea, Japan, Philippines and of course Greece (Tsakos Group-c, 2010), and through a commendable fleet of seventy eight ships (Tsakos Group-d, 2010) that consist of tankers, LNGs, dry cargo vessels and containers, the company currently enjoys a position among the top three Greek companies that are involved in ship management. Moreover, Tsakos is globally significant by being counted among the ten leading tanker companies. It has been observed that the political environment prevailing in Greece is largely stable, albeit â€Å"Greece has long been at odds with its close neighbour, Turkey, over territorial disputes in the Aegean and the divided island of Cyprus† (BBC, 2010). Despite the fact that in terms of per capita GDP Greece ranks globally 26th, the recent financial crisis has taken a toll on the nation’s economy and â€Å"Greece continues to face a large competitiveness gap which has been accompanied by a marked deterioration in the external current account balance† (Honjo & Chua, 2008, pp.2). The social tenets of Greece are quite strong and its people are mostly religious. High rates of literacy make the nation competent enough to make forays into the global arena in terms of trade and economy. It is a noteworthy fact that there has been a strong and almost inseparable association between Greece and the art and trade of shipping, since time immemorial. Owing to this fact, mar itime trade has remained a key component of the Greek economy since ages. The significance of shipping to Greece can be appreciated from the words of Capt. Panagiotis N. Tsakos, who himself hails from a family associated with this business

Friday, October 18, 2019

Deception by the Investigating Officer Essay Example | Topics and Well Written Essays - 1750 words

Deception by the Investigating Officer - Essay Example The essay "Deception by the Investigating Officer" talks about the deception and analyzes its concept as applied by investigating officers, detection of deception, the ethical issues surrounding this deception as well as the reasons for and against the application of this form of deception. In the criminal justice system, legal officers perform various tasks to ensure that there is the maintenance of law and order and criminals receive the punishment that they deserve. In this regard, investigating officers, charged with the responsibility of investigating suspects through interrogation and other means, have a very critical role to play in revealing the truth. In their pursuit of disclosing the truth, the criminal justice allows these officers to apply deception in investigative, interrogative and testimonial processes in order to disclose the truth. However, there are serious ethical issues surrounding this aspect of deception. As a result, there is often a conflict between the ethical standards of the society and implementation of laws. The police-induced confessions have influential and moving consequences on the nature of cases and on the entire criminal justice system making them a strong prosecutorial weapon. Definitely, the interrogations by modern police are at times so powerful that they have drawn out coerced compliant and identify false confessions from innocent people. According to researchers, the basis of interrogation is the presumption of guilt making the process too persuasive.

DEPARTMENT OF CHILDREN AND FAMILIES (DFC) Essay

DEPARTMENT OF CHILDREN AND FAMILIES (DFC) - Essay Example The department’s yearly budget targets protection of over a hundred thousand youths while at the same time strengthening families around the commonwealth (Working at the Department of Children and Families, 2011). The paper will also focus at the type of work done at the department with the employees who are family centered, child driven, community focused, strength based, commitment to continuous learning as well as being committed to cultural/diversity competences. The paper will also discuss the various national and state policies that aim at preventing mistreatment of the children and preserving their rights. The American citizen as well as professionals associated with child health believes that parents have the responsibility of caring and nurturing their children while protecting them from harm. However, the state may be allowed to intervene in cases where the parents have failed to honor their duties and in cases of abuse. The children and family department aims at ensuring that children thrive and grow in a home environment that is nurturing. The approach sometime often entails making challenging and difficult decisions in which children are removed from their home environment and placed in environment that are more stable. The department is able to deal with numerous problems that affect children and their families such as abandonment, neglect and suspected child abuse. Such issues have raised concerns and the authorities have taken measures to stop them from happening in the community. The children and family departments have put in place various legislations with the intention of ensuring that people who suspects abuse of children have a mandate to report through telephone or any mean so that the children may be rescued and transferred to a better environment. One of the goals of the department is to stop neglect and child abuse. The department receives numerous reports of neglect and abuse of chi ldren

Thursday, October 17, 2019

Managing organization Essay Example | Topics and Well Written Essays - 1750 words - 1

Managing organization - Essay Example I believe that there are no things that are impossible for as long as one believes that he or she can do it. I do not want to push myself to the limit. However, I always believe in everything I do. I always check my capacity and I am beginning to understand the things that I love and those that I hate. It is not easy to understand ourselves. In fact, there are some quite times when I try to listen to myself only to find out that there are such many things that I still need to know more about me. In fact, there are some times when all I need to do is to stay calm and listen further to all the things that make me who I am. All of these only prove that there are still many things that I need to learn more about myself. There are many ways that we need to understand about ourselves and even I am admitting to the fact that there are still many things that I need to learn about myself. There are many ways in order to do it. One thing that is very common is what is commonly known as self-evaluation. In the following sections, I was able to discuss clearly some of my basic personalities and everything related about me. The following sections are ways of gauging me and understanding more about me as part of my self evaluation. Dimension for extraversion has 8 points which belongs to moderate score classification. This means that I am on moderate level when it comes to sociability, assertiveness and my talkativeness with others. This also means that I am midway to being extravert or introvert. In other words, I have the flexibility to adapt to both extreme when it comes to sociability, assertiveness and talkativeness. Dimension for agreeableness has 11 points and just like extraversion, the score belongs to moderate classification. When it comes to being good-natured, cooperative and trusting, I am moderate and this further means that my tendency to argue with others is based on consideration of what gives harmony with

Alvin Plantinga's Free Will Defense Essay Example | Topics and Well Written Essays - 2000 words

Alvin Plantinga's Free Will Defense - Essay Example Platinga demonstrates how theistic belief, about God being omnipotent and wholly good, is logically consistent. Permitting evil means creating a world with moral good, as well as, moral evil. This is an argument that answers the questions raised by different philosophers, or defends itself against some philosophers, with contradictory ideas about the existence of evil and the role of God. In the logical problem of evil, it is indicated that there are different possibilities to the existence of evil. Some of these mentioned are that God: can eliminate evil but he is adamant, wants to eliminate evil but is incapable of eliminating it, does not wish to eliminate evil and cannot eliminate evil, and wants to eliminate evil and can eliminate evil (Zagzebski, p. 146). Platinga gives an argument that creatures are given free will to do moral good and evil, and God had a valid reason for it. This paper is an explanation of Platinga’s argument of ‘free will’. In Platinga’s Free Will Defense, he has made certain definitions and distinctions. Being free is defined with respect to an action. Being free with respect to a certain action means that the individual has the free will to refrain from performing it or to perform it. There are no causal laws or antecedent conditions that predetermine the person’s choice of action. Free will means the person has the power to decide to act or not to act. A second definition or distinction is about the action. An action is morally significant if it is right to perform the action and wrong to refrain from it or vice versa. Significantly free means a person is free with respect to a morally significant action. There is also a distinction between naturally evil and morally evil. Moral evil is that which results from free human activity while natural evil is any other kind of evil (Plantinga, p, 30). Based on these distinctions and definitions, Platinga notes that a world is more valuable when it contains creatures with significant freedom than when it has creatures with no freedom at all. In their freedom, the creatures should be able to perform more good than evil actions. Platinga argues that there is no freedom if people are created with the freedom, but their actions are predetermined by God. According to him, God has the capability of creating creatures that are significantly free, but has chosen to give them the freedom to act on their own always. God cannot cause or determine the creatures to do only what is right. Freedom according to Platinga means being given a choice. A choice has to exist between two or more variables. In this case, the variables are good and evil, or moral good and moral evil. If God creates creatures with free will, but determines what their actions will be, there is no freedom at all. Free will creatures are given the will to choose from moral evil and moral good, and to act according to what they think is right or wrong. His argument, th erefore, is that God cannot create creatures capable of moral good without giving the same creatures the capability of moral evil if they are to have free will. In exercising their freedom, some of God’s creatures went wrong in exercising their freedom. This does not mean that God is not omnipotent and not good. It means that he has given the free will with no determinations of what actions the creatures should engage in (Plantinga, p, 30). Free will defenders believe that or find propositions that are consistent with; God is omnipotent, God is omniscient, and is wholly good. They also believe that alongside the existence of these characteristics of God, there is still evil. God has very good reasons for creating both moral

Wednesday, October 16, 2019

Managing organization Essay Example | Topics and Well Written Essays - 1750 words - 1

Managing organization - Essay Example I believe that there are no things that are impossible for as long as one believes that he or she can do it. I do not want to push myself to the limit. However, I always believe in everything I do. I always check my capacity and I am beginning to understand the things that I love and those that I hate. It is not easy to understand ourselves. In fact, there are some quite times when I try to listen to myself only to find out that there are such many things that I still need to know more about me. In fact, there are some times when all I need to do is to stay calm and listen further to all the things that make me who I am. All of these only prove that there are still many things that I need to learn more about myself. There are many ways that we need to understand about ourselves and even I am admitting to the fact that there are still many things that I need to learn about myself. There are many ways in order to do it. One thing that is very common is what is commonly known as self-evaluation. In the following sections, I was able to discuss clearly some of my basic personalities and everything related about me. The following sections are ways of gauging me and understanding more about me as part of my self evaluation. Dimension for extraversion has 8 points which belongs to moderate score classification. This means that I am on moderate level when it comes to sociability, assertiveness and my talkativeness with others. This also means that I am midway to being extravert or introvert. In other words, I have the flexibility to adapt to both extreme when it comes to sociability, assertiveness and talkativeness. Dimension for agreeableness has 11 points and just like extraversion, the score belongs to moderate classification. When it comes to being good-natured, cooperative and trusting, I am moderate and this further means that my tendency to argue with others is based on consideration of what gives harmony with

Tuesday, October 15, 2019

Exam Assignment Example | Topics and Well Written Essays - 1000 words - 4

Exam - Assignment Example The qualities include transparency, honesty, and trustworthiness. These traits make the teacher and student’s relationship even stronger. The teacher’s reliability and dependability further makes him an all-round leader. The reality that the teacher can judge when wrong stays true to what he utters, is never a disappointment, and tries to understand other people make the teachers an exceptional leader (Hershey 2015). Normative leadership theories control the act of leaders by building the moral principles or norms unlike the general ethical perspective addressing the leader’s behavior. Type of normative leadership theory they most commonly identify with is the transformation leadership called the transactional compared to a more form of leadership called transforming. The transactional lower level needs followers to focus on terminal values like liberty, equality, and justice. The Transformational leaders become more of role models to their followers who admire, respect, and trust them. The inspirational motivation-transforming leader uplifts the team morale by encouraging followers stimulating innovation and creativity. The transformational leaders are a bit more successful than the transactional leaders making other companies prosper extremely. These are the most common normative leadership theories that leaders who are keen on ethical issues live by. Since ethical leadership is based on understanding and positive relations, it is important to that it is included in most organizations thus improving the quality of performance in such organization and the quality of leadership in the organization is also improved. Leaders need to conform to ethical leadership attributes for them to establish to perfect relationships characterized by mutual respect and trust. The ethical leader should develop the type of relationship that arises from basic and vital

Transportation Essay Example for Free

Transportation Essay Transportation and environmental issues are opposite in nature since transportation deliver socio-economic benefits are great, but at the same time impactingenvironmental transportation system. On one side, supporting transport activities growing demand for passenger and cargo movement, while on the other, transportation activities associated with increasing levels of external environment. This has reached the point where transport is the dominant source of the pollution emission and multiple effects on the environment Complexity of the problem that has led to much controversy in the policy environment and the role of transport. see more:essay about transport The transport sector is often subsidized by the public sector, particularly through the construction and maintenance of road infrastructure which tend to be independent of the access. Sometimes, the public interest in the mode of transport, terminal and infrastructure can be odd with environmental issues. If the owner and the same regulator (different branches of government), then there is a risk that the rules will not be effectively observed. It can also lead to another extreme where compliance would lead to an inefficient transportation system with the cost of subsidies. The environmental impact of vehicle pollution burning fossil fuels such as natural gas and gasoline used for transportation the way we produce harmful chemicals, among them carbon dioxide, a greenhouse gas, which is a major pollutant and contributor to global warming. Over 150 years ago, cars, airplanes and power plants have been producing carbon dioxide into the atmosphere enough to raise a higher level than ever before. Single car emissions are generally low, but added to the emissions from the millions of vehicles per day used to create a huge impact on the environment and air quality. Car pollution reaching water pollution, noise pollution, air pollution to global warming, to give effect to human health. On-road motor vehicles not only release carbon dioxide but also nitrogen oxides, which contribute to the formation of acid rain. They are also a precursor to the formation of ozone (smog), which damage the respiratory system and damage the plants. In the West, about 6% of the population will die due to air pollution, it is not surprising that the car industry is responsible for up to 80% of urban air pollution. With globalization and modern technology invading every corner of the world, it is a known fact that air pollution and congestion are increasing at an alarming rate. Some of the recommendations about how to address this problem encouraging the use of public transport. This essay will analyze the strategy to encourage people to use trains and buses to commute to work. For a start, it felt that one way to stimulate the use of public transport to make use of private cars expensive. For example, tolls have been introduced successfully in a number of places in cities around the world. This example clearly shows that the use of private cars on the highway is expensive compared to public transport. Therefore, introducing tolls and other taxes using private cars is a good strategy to prevent people from using personal vehicles. In addition, limiting the number of parking permits in urban areas help to prevent people from using their private vehicles. Take for example the Metro Sydney. Last year, a study showed that the city experienced a sharp drop in traffic caused 30% increase in the price for parking permits. This clearly demonstrates the fact that, the price increases made it difficult for people to use their personal car to go to the cities. Thus, the increase in the price of parking permits is a good way to curb congestion and encourage use of public transport. Following the appearance, it is clear that by increasing the cost of using a private vehicle is an effective strategy to encourage people to use public transport. Thus, this will help to reduce congestion and air pollution to some degree.

Monday, October 14, 2019

Analyse and discuss the marketing strategy used by Starbucks

Analyse and discuss the marketing strategy used by Starbucks Marketing is an essential part of a business strategy that can affect people view about a brand and this essay will duly demonstrate the effectiveness of Starbucks marketing strategy, particularly sensory marketing in attracting new young customers. There are numerous marketing techniques in todays business, different companies use different strategies, in order to sell its products to customers. One of the marketing techniques that became an object of discussion in a few companies is sensory marketing. It is important that companies understand sensory marketing for their business and how it will influence their marketing strategies in attracting new customers. Starbucks is a famous coffee company that has been implementing sensory marketing in their strategies for a few years. This essay will begin by, firstly, describing five senses included in sensory marketing and their relations to customer perception. Secondly, case studies in two Starbucks special outlets in creating comfortab le ambience will be introduced. Thirdly, we will discuss the importance of customer service, which can create customers experience through their senses. Fourthly, Starbucks online marketing strategy that matches with the evolution of todays technology. Lastly, we will analyse Starbucks sensory marketing strategy with its effectiveness to attracting new young customers. At the beginning we have to understand sensory marketing, and why it is necessary and how it influences customer perception of a product. Sensory marketing is a technique using five human senses to promote products, which has to be unique, authentic, and people can easily remember your brand (Bhargava, 2008, 208). Five senses which humans have are sight, sound, taste, smell, and touch; these senses can be used for persuading customers to interest its products. The sense of sight is the most seductive senses that humans have and human logic can be persuaded by this sense, therefore it is most widely used by companies in their marketing strategy. The other senses that not less important are taste and smell. These two senses are closely connected, which are very important in food and beverages business, because these senses enable the brain in creating memorable sensation in human minds. The sense of smell can turn-off other senses if customers have bad experience in smell. The last two senses that companies might consider are sense of sound and touch, which can help companies to give more experiences for customer about a product.Therefore, companies can utilise senses for their strategy to maintain customers as well as attracting new customers. One of the key points of Starbucks sensory marketing strategy is the appearance of their outlets that can maintain their customers to have a good perception about the brand as well as attract new customers. Starbucks marketing strategy, most of the time, concern customer experience, which involves customer senses through personal value and meaningful connection (Michelli, 2007, 11). The sound of the barista, who is a coffee preparer, working with the coffee machine and the smell of brewed coffee aroma are memorable moments related to our senses and naturally stored in customers memory. This ambience setting made their customers always visit the outlet and create Starbucks outlet to be the third place between work and home (Michelli, 2007, 103). The new Starbucks outlet concept in Central London, which opened in November 2009 can be a case study. The new concept is to provide a comfortable place in order to meet customer expectations including a beautiful environment and a new Starbuc ks experience Moreover, until 2006 Starbucks had opened four Starbucks Hear Music Coffeehouse, which are special outlets for its segmented customers (Starbucks, 2006). The main idea is to fulfil customers passion about music, i.e. using the hearing sense to reach customer experience with the Starbucks. Consequently, in every business development, Starbucks always tries to use sensory marketing to be their strategy to attract customers. Furthermore, other important part of the Starbucks sensory marketing strategy is customer services, which led Starbucks to be on the top of customers minds when thinking about places to have coffee, and it is created from customer experience with their senses. When customers enter Starbucks outlets they feel that they have a different experience, everybody feels welcome and regulars are normally recognised by the employees. Moreover, some of Starbucks employees try to remember their names, their jobs, and their favourite drinks (Michelli, 2007, 23). This situation made customers feel that they have a special relationship more than just fulfil their needs to buy a coffee. Starbucks have a service motto named make it on your own. This service allows customers to create their own coffee in order to meet their expectation in taste. In food and beverages business, taste and smell are two important parts to be required because different customers have different expectations in their taste and smell. Starbucks carefully considers, understands and delivers this to its customers with customisation in their drinks and provides various sizes of cups. Starbucks has put these strategies into primary strategy by using human senses to meet their needs and expectations. In recent years, technology has become more necessary and Starbucks follows these needs by providing resources, which can create more experience with their customers through sense of touch, sight, and sound.. Nowadays, we can see people using their smart phones, laptops, iPods, and many other smart devices that connect to the Internet during the day on a regular basis., Since first of July this year, Starbucks in America started to provide free Wi-Fi connection for its customers and launched Starbucks Digital Network content, that give enables its customers to access the premium partners such as iTunes, The New York Times, Patch, USA today, The Wall Street Journal, Yahoo!, and Zagat Meanwhile, the growth of social media such as Facebook, Twitter, and even Foursquare, forced Starbucks to be a part of these communications evolution in using technologies. Moreover, Starbucks has its own website called My Starbucks Idea, which allows their customers to give their idea, opinion about some ones idea, and join the discussion. These online marketing strategies are still related with their sensory marketing strategy that put together the sense of touch, sight, and sound, in order to meet young customers needs, who might only choose Starbucks to browse the internet, listen to music, or to go on facebook and twitter. Starbucks sensory marketing strategy has succeeded in maintaining its customers as well as attracting new ones, particularly young generations, and matched with the spirit of company innovation to inspire and support young people. The Starbucks website (2010) states that their goal is to engage 50,000 young people, who will in turn innovate, take action, and inspire 100,000 individuals in their communities by 2015; this means that Starbucks combines their strategy with social responsibility, which will be considered as a respectable company amongst the young people. On The Next Web website Noff (2010) discovered that Starbucks has over 705,000 followers on twitter and over 5,428,000 fans on Facebook. You could say that they are doing something right on the web, this fact shows that Starbucks has many loyal customers and most of them are the Internet users, especially young people. Starbucks also runs loyalty programs to attract young customers. Therefore, Starbucks sensory marketing strategy is considered as an effective strategy that has strong relationship with senses to attract new customers, particularly young customers with their spirit and innovative characteristics. In conclusion, this essay has demonstrated the effectiveness of Starbucks sensory marketing strategy to attract new young customers by analysing and discussing its relation the five human senses. Starbucks uses the five senses to make memorable experiences for its customers, particularly through their online marketing strategy, which satisfies young customers needs in adapting technology. Todays technology, such as social media and music content which are mainly used by young people, delivers new experience for customers. In fact, we can see this achievement from the number of fans on their Facebook and followers on Twitter. Starbucks has created emotional connection with its customers, uniqueness in make it on your own coffee, and attentive to details in every aspect of the outlet ambience. In comparison to other companies, Starbucks advertising and promotions expense is relatively small, they have always focused their budget on connecting the customers experience with the five huma n senses. The key point of their success in using sensory marketing is applying it consistently for a long period with passion throughout their everyday services. Customer experience is an intangible asset and very valuable, which made the Starbucks brand become a top operator in the coffee business.

Sunday, October 13, 2019

Light and Dark in Heart of Darkness Essay -- Heart Darkness essays

Light and Dark in Heart of Darkness       The brightest of lights can obscure vision while darkness can contain truths: one must not be distracted by the sheen of light, which conceals the deeper reality present in darkness. Joseph Conrad's novel Heart of Darkness illustrates this idea with the use of several symbols. White Europeans are used as symbols of self-deception, and objects with an alabaster quality are symbols of barriers to inner truth. Black is the foil of white; it represents the inner truth beneath the white surface reality. White people and objects represent the exterior reality that obscures the deeper truth present in darkness.    The Europeans in the novel represent those who hide from the truth within them and within reality. In Conrad's novel, most Europeans are portrayed as self-deceptive; they use societal customs to obscure the darkness and emptiness present within their souls. The chief accountant exemplifies the self-deceptive European. Marlow gives his impression of the accountant in this excerpt, "I took him [the accountant] for a sort of vision. I saw a high starched collar, white cuffs, a light alpaca jacket... He was amazing" (Conrad 84). The accountant later stated, "The groans of this sick person distract my attention [from his work]" (Conrad 85). The accountant is so centered on maintaining a proper European image and European work ethic that he impressed Marlow, but the accountant showed no compassion for his fellow man. The accountant's appearance belied the darkness in his soul. Similar to the accountant, the General Manager maintained an aura of white civilization to hide the em ptiness and darkness that existed beneath his white surface. The manager paid proper ... ...ists within every human soul. Conrad used the contrasting images of white and black to illustrate his view that evil exists within us all. Light, which relates to civilization and its practices, helps to control and hide the dark truth within us, but that black truth of human nature will always remain.       Sources Consulted:    Conrad, Joseph. Norton Critical Editions: Heart of Darkness.   Ed. Robert Kimbrough. New York: W. W.   Ã‚  Ã‚  Ã‚  Ã‚   Norton, 1963. 3-79. Gekoski, R. A.. "Heart of Darkness." Modern Critical Interpretation: Joseph Conrad's Heart of   Ã‚  Ã‚  Ã‚  Ã‚   Darkness.   Ed. Harold Bloom.   New York: Chelsea House Publishers, 1987. 57-76.    Said, Edward W "The Past and the Present: Conrad's Shorter Fiction."   Modern Critical Views: Joseph Conrad. Ed.   Ã‚  Ã‚  Ã‚  Ã‚   Harold Bloom.   New York: Chelsea House Publishers, 1986. 29-52.    Light and Dark in Heart of Darkness Essay -- Heart Darkness essays Light and Dark in Heart of Darkness       The brightest of lights can obscure vision while darkness can contain truths: one must not be distracted by the sheen of light, which conceals the deeper reality present in darkness. Joseph Conrad's novel Heart of Darkness illustrates this idea with the use of several symbols. White Europeans are used as symbols of self-deception, and objects with an alabaster quality are symbols of barriers to inner truth. Black is the foil of white; it represents the inner truth beneath the white surface reality. White people and objects represent the exterior reality that obscures the deeper truth present in darkness.    The Europeans in the novel represent those who hide from the truth within them and within reality. In Conrad's novel, most Europeans are portrayed as self-deceptive; they use societal customs to obscure the darkness and emptiness present within their souls. The chief accountant exemplifies the self-deceptive European. Marlow gives his impression of the accountant in this excerpt, "I took him [the accountant] for a sort of vision. I saw a high starched collar, white cuffs, a light alpaca jacket... He was amazing" (Conrad 84). The accountant later stated, "The groans of this sick person distract my attention [from his work]" (Conrad 85). The accountant is so centered on maintaining a proper European image and European work ethic that he impressed Marlow, but the accountant showed no compassion for his fellow man. The accountant's appearance belied the darkness in his soul. Similar to the accountant, the General Manager maintained an aura of white civilization to hide the em ptiness and darkness that existed beneath his white surface. The manager paid proper ... ...ists within every human soul. Conrad used the contrasting images of white and black to illustrate his view that evil exists within us all. Light, which relates to civilization and its practices, helps to control and hide the dark truth within us, but that black truth of human nature will always remain.       Sources Consulted:    Conrad, Joseph. Norton Critical Editions: Heart of Darkness.   Ed. Robert Kimbrough. New York: W. W.   Ã‚  Ã‚  Ã‚  Ã‚   Norton, 1963. 3-79. Gekoski, R. A.. "Heart of Darkness." Modern Critical Interpretation: Joseph Conrad's Heart of   Ã‚  Ã‚  Ã‚  Ã‚   Darkness.   Ed. Harold Bloom.   New York: Chelsea House Publishers, 1987. 57-76.    Said, Edward W "The Past and the Present: Conrad's Shorter Fiction."   Modern Critical Views: Joseph Conrad. Ed.   Ã‚  Ã‚  Ã‚  Ã‚   Harold Bloom.   New York: Chelsea House Publishers, 1986. 29-52.   

Saturday, October 12, 2019

Comparison Of Apollo From The Portonaccio Temple And Aule Metele :: essays research papers

Comparison of Apollo from the Portonaccio Temple and Aule Metele   Ã‚  Ã‚  Ã‚  Ã‚  Though the figures are not far from each other is height comparison, they seem to contain a distinct amount of difference in other aspects. First of all, they were made from different materials. While the Apollo statue is terracotta, the Aule Metele is of bronze. Generally speaking, the Apollo statue appears in a very symbolical manner in that his features are not well defined in detail while the Aule Metele displays a type of inspiring complexity with detail.   Ã‚  Ã‚  Ã‚  Ã‚  The Apollo statue consists of a garment that is shown in a pattern like manner. The robe does not display realism but symbolism due to its lack of variation in the folds. The Aule Metele however, shows a great deal of realism in the drooping folds and twisted shoulder strap. It looks as though the material is in fact freely moving and could be manipulated. The muscle structure of the Apollo statue also displays a great deal of generalization. The limbs are robust and irregularly plump in areas as can be seen in the calf area of the right leg. The Aule Metele displays a great deal of understanding of muscle as well as bone structure in the limbs as can be seen in the edges created in the extended right arm of the figure.   Ã‚  Ã‚  Ã‚  Ã‚  In terms of head and neck features, the figures seem to be most distant. While the Apollo statue has a large smile on his face, the Metele has an expression of stern seriousness. The Apollo statue has no more facial detail than cheekbones roughly instilled. The Metele shows complete understanding of the human muscle and bone structure in the face.

Friday, October 11, 2019

Playing Field Hockey: Men vs. Women

Being pushed to the ground and completely dominated by the opposite sex in a so-called â€Å"all women’s sport† is not fun. Men believe that it is fair to play field hockey on women’s teams because if not it goes against the whole â€Å"everyone being equal† our society has put amongst us today. The number of men playing field hockey on women’s teams is increasing: â€Å"In the 2009-10 school year, according to a survey by the National Federation of State High School Associations, 308 boys were on girls teams compared with 174 the year before† (USA Today).Men should not play field hockey because it’s not a fair game and is dangerous. There are plenty of other male sports, like ice hockey, in which they can interact in. I have had first-hand experience playing against men in high school and it gave me a strong opposition to men playing field hockey. Many might not want to believe it but men and woman are capable of different things. Men are better at some things and women are better at other things.Men should not play field hockey because men and women have a different skill sets in power, speed, stamina and skill. Strength can be defined in a number of ways. Men tend to have better upper body strength than women which is the key to being a good field hockey player. The differences in strength, is men have more total muscle mass than females. â€Å"Gross measures of upper body strength suggest an average 40-50% difference between the sexes, compared to a 30% difference in lower body strength† (Gender Differences in Endurance Performance and Training).People who see it as a dangerous element are against men playing field hockey but others also say that if they don’t let men play on women’s teams then it could be seen as discrimination. It is not a fair game when men are playing on a women’s team. Reasons for this is men have a different level of competition; have more power and more aggr ession. Men will usually take their anger out on the field and be more aggressive when hitting the ball. When playing in a game of field hockey the constant swinging of the stick can be dangerous for those who have a lot more power.The game of field hockey doesn’t require much equipment to wear during the game either. The protection is shin guards, goggles and a mouth guard. It is not discriminating if men are not allowed to play field hockey because it is safer to keep the game all girls. All girls somewhat have the same body strength. I think that there are all men sports similar to field hockey, such as, ice hockey, lacrosse and soccer that men can play and keep it fair or they could create a separate league for men.All three of these similar sports have separated the men and women. Field hockey has always been one sport that only has one league. If I had not played against any guys in high school, my opinion would be different. I believe that all men and women are equal a nd I would think that it was ok for men to play field hockey. However, my junior year there was one team that had a guy playing for them. His position was offense so he was always on my defending end of the field. Luckily, I did not have to defend him but one of my teammates did very strongly.He was very aggressive and did not give a care in the world that he was playing against girls half the size of him. I think that his team used him to their advantage and he was getting most of their goals because my teammates were backing off when he would begin to swing. The year after two of the ten teams we played had one boy on their team. This time I was defending one of the guys. It was scary at first because I was not used to defending a male carrying the ball down the field. They both used their bodies to push us away and we did not have enough composure to hold ourselves up.I believe that only to a certain extent that it is ok for men to play field hockey but only if it makes the game fair. As for right now, men should just stick to playing field hockey on an all men’s team to keep it fair game. I believe that there are similar sports for men to play if they enjoy field hockey or they could just play on an all men’s team. Field hockey is a very big sport and has come a long way from when it first started. Experiencing this personally has proven to me that it is dangerous for women to play against men in field hockey.

Thursday, October 10, 2019

How to Reduce Employee Turnover with Motivation Essay

Nowadays, a word is very popular in white collars. It is â€Å"luo ci† in Chinese, which means people leaving their current work without a new job. With the development of society and the improvement of the level of people’s life, the phenomenon of â€Å"luo ci† become more and more common. As we know, the employee turnover of hospitality industry is quite higher than other industries. In 2004, Wildes warned that hospitality would face a significant work force deficit of quality managers in the near future. Not only is there a shrinking labor pool due to other industries attracting our potential managers (i. e. retail, banking, and healthcare) (American Express, 2006), but turnover continues to be a significant problem. High turnover not only causes the hotels lose their good employees and makes the level of service declined, but also increases the costs and expenses of recruitment and training. So, those hotels should take some measures to reduce employee turnover. Through some information, there are four main reasons: salary and welfare, personal development, sense of achievement, and interpersonal relationship. Clark and Estes (2002) suggest that employee turnover may not be purely a function of remuneration but rather of employee motivation. From this sentence, we know employee motivation plays a very important role in hospitality industry and it is an effective way to solve the problem of brain drain. The methods of employee motivation can be divided into two parts: substance incentive and spiritual incentive. According to the reasons of leaving, the management should pay more attention on their employees’ needs and motivate them from material and spiritual. Substance incentive means motivating and encouraging employee by some material, such as salary, welfare, bonus, or penalty. It is the main mode of motivation. Besides, it is the most common motivation mode. A study from a salary survey by Hewitt Associates showed that the human resource department in the hotel groups offering at least one plan of pay to performance rise from 51 per cent in 1991 to 77 per cent in 2003 (Jeffrey Pfeffer, 2007). Except carrying out the necessary substance incentive, the spiritual incentive is especially important, because it is a key factor to improve employees’ career happiness. According to different needs do some different spiritual incentive, such as, empowerment, make a future career development program for employees, making some effective communication and so on. In onclusion, with the improvement of living standard, more and more people begin to pay more attention on their internal happiness and pursuit. Taking substance incentive purely cannot meet the demands of the employees. Therefore, substance incentive and spiritual incentive are equally important and complement each other, are indispensable. And the proper motivation not only can retai n the best employee, but also can improve the productivity. 2. The current situation of personnel in hospitality industry The current situation of personnel in hospitality industry is structural shortage and non-normal loss. And as a labor-intensive enterprise, the turnover of the hospitality industry should be no more than 15%. But a survey from China Tourism Association suggests that the employee turnover in hospitality industry in nearly 5 years are 25. 64%, 23. 92%, 24. 2%, 22. 56%, 23. 41%, and the average turnover rate is as high as 23. 95%(Zheng Lu, 2009). With the widely and increasingly fierce competition, the employee turnover rate always remains high and personnel training and supply of the hotel cannot keep up with the speed of development of hospitality industry. In China, we have learned the foreign hotel management for more than twenty years. And large numbers of hotel managers and service personnel have grown up. Except part of high-quality employees are hired by some foreign companies, there is a good deal of personnel retaining our domestic hotels. Therefore, the problem is whether those good employees can be retained or not. 3. The reasons of brain drain Through researching some information, there are four main reasons that causing people leaving their jobs. They are salary and welfare, personal development, sense of achievement, and interpersonal relationship. 3. Salary and welfare A survey (Zheng Lu, 2009) suggests that in all influence which leads to employees leaving their job voluntarily, the most important influence is relative wages. In recent years, with the rapid development of hospitality industry, the number of hotels is increasing gradually, which lead to the benefit of hotel is not as good as before. Besides, for the price rise, the employees’ salary that most of hotels offer just can supply for their daily living expenses. But the income level in some foreign high-grade hotels is much higher than others. And, lots of employees measure their own value by their salaries. So, after they find another job that can provide a better salary, they maybe choose job-hopping. Thereby, this phenomenon makes the speed of employee turnover up. 3. 2 Personal development People who are committed to their work always have their own purpose. Some people want to get high wages and treatment, while, some people pursue high positions, in order to realize their own value. The fact states that thinking about from personal career development space and view of vision, some employees choose change their job, enter a new work environment, even though the salary of new job is less than before. Although their salary is less than before, they firmly believe that their abilities can get more development and their future is much brighter. However, on the contrary, some people give up their management positions and jump to a condition superior hotel. Their purpose is getting much more high-quality trainings and practices and they expect to gain more wide development space. 3. 3 Sense of achievement A lot of hotels think that the higher education, the stronger ability. Therefore, those hotels always focus on those employees who have high education, and give them higher position and more training, often send them to study and investigate. And those hostellers think that only they can bring benefits for the hotels, while ignore the importance of primary-level organizations. Thus, sometimes, the primary-level employees think their abilities cannot be confirmed and their jobs cannot meet their sense of achievement. Finally, in order to find a leader who can accept their abilities and get sense of achievement, they choose quit their job, and change another one. 3. 4 Interpersonal relationship As we know, the most things working in hotel is dealing with people. Some hotels, especially some state-owned hotels always exist some complex and tensional interpersonal relationship. In state-owned hotels, the employees compete with each other; the awareness of teamwork is weak and only pay attention to personal performance. The employees working in the hotel, especially the front-line service employees, their great workload always make them mental and physical exhaustion. Sometimes, a few of customs purposely make difficulties for them, even insult employees’ personality. It makes employees feel that they cannot get the proper care and respect. Therefore, due to cannot stand the depressive work environment, some employees quit their job and to look for a better work environment. 4. Incentive is an effective way to solve the brain drain As we all know, the high employee turnover will cause the management cost of training and recruitment increasing, and the quality of management and service decreasing. For this reason, how to steady the staff, minimize the employee turnover and then realize the steady development of hotel is a difficult problem to many hotel managers. From some researches, I find that employee motivation is an effective way to solve the brain drain. According to a survey conducted by The Ohio State University (Wilson, 2005), the top ten factors that affect employee motivation included: â€Å"interesting work, good wages, full appreciation of work done, job security, good working conditions, promotions and growth in the organization, feeling of being in on things, personal loyalty to employees, tactful discipline and sympathetic help with personal problems. † And in a word, it should be undertaken from two parts: substance incentive and spiritual incentive. 1 To establish a substance incentive system combining compensation and performance According to Festinger (Turner, 2006), â€Å"rewards would affect the attitude of individuals toward their work and their understanding of why they are working. † Establishing a reasonable and effective substance incentive is one of the most important factors that whether company can retain employees. Practice has proved that substance incentive is an important way that can stimulate employee aggressive and improve employee performance effectively in the hospitality industry. Therefore, how to properly hold substance incentive is very important. First, the company should choose the best employees who performed well through the fair and reasonable employee performance evaluation, and do some financial incentive to them, for example, increasing their salary as a reward. It can make employee feel sense of achievement and realize their own value. Motivating employees by using performance-contingent rewards is a long-established management practice. Pay-for-performance is used to promote two ends. First, it is expected that these systems will motivate employees to increase their effort and thereby their performance. Second, these compensation plans are often introduced to better align the efforts of employees with organizational goals and objectives the belief that performance will lead to reward (instrumentality) (Turner, 2006). However, it is worth to think about the demands of employees. According to their needs give different rewards, rather than simply showering them with undesired gifts. Spending money at a problem is often thought of as a quick fix rather than a long-term solution. Therefore, some people begin to seek cheaper alternatives to replace spending money, and to achieve the same aims, such as do some spiritual incentive. 4. 2 Do some flexible spiritual incentive In addition to make some material incentive to employees, spiritual incentive is very important for employees in hospitality industry. In some situations, too much material incentive will bring some distorting effects, because high bonus will lead to the information or messages blocked with each other. It will directly reflect various aspects of the normal work. In the book Concepts and Skill Building (Certo, 2004) says that,â€Å"Motivating employees requires employers to study the employee’s monetary, physical and psychological needs, because individuals are motivated by a number of items namely intrinsic and extrinsic rewards. † Therefore, only use material incentive is not perfect, and spiritual incentive is necessary to a company. It can roughly be divided into the following kinds. 4. 2. 1 Empowering employees can help them take more responsibility. Employee empowerment is defined as a strategy and philosophy that enables employees to make decisions on their jobs. Employee empowerment can not only help employees serve customers at the level of the organization, but also help employees take more sense of responsibility. Empowering employee enables employee to have more right to do their job, that is, they do their job with their own brains rather than carry out managers’ order mechanically. Employee empowerment means the managers trust their employees’ abilities of judgment and dealing with problems. This trust is an honor and appreciates to employees. And it can make employees love their jobs and do not willing to leave their jobs. And there are four most important principles to reinforce employee empowerment, accomplishment, and contribution. 1) Share Leader Vision. It can help people feel that they are part of something bigger than themselves and their personal job. Do this by making sure they know and have access to the organization’s overall mission, vision, and strategy plans. 2) Share Goals and Direction. Sharing the most important goals and direction to your group can motivate people responsible for accomplishing the mission. 3) Trust Your Employees. Trust people can do the right thing, make the right decision. It can make your employees get more confidence and passion. 4) Provide Frequent Feedback. Make frequent feedback so that people know what and how they are doing. Sometimes, the purpose of feedback is reward and recognition (â€Å"Employee Empowerment. † n. d. ). 4. 2. 2 Make a future career development program for employees Nowadays, some people leaving their job just because they cannot see the future in their work. In hospitality industry, the average age of employees is generally young, so most of them always have lots of expectations to their future career. They always want to undertake some challenging jobs, so that achieve their own goals and personal development. While, the most important point to do this is training. Due to the requirements of recruitment in hospitality industry are less than other industry, when some people come into the hotel, they still have none knowledge on the hospitality industry. So, on the one hand, the career development program can help employees have a thorough knowledge of the development of hospitality industry and the demands to the personnel. On the other hand, it can help employees establish their own goals, take advantages of their ability, realize their own value, improve the job satisfaction and sense of belonging and responsibility. From the perspective of hospitality industry, an effective training can help employee improve their professional skills and their mood in their work, so that improve customer satisfaction and hotels market competitive power. From the personal development, an effective program can help people understand their own positioning in their hotels, and establish a practical goal for themselves. In a word, the program is an effective way to help employer find employees’ interest, advantages, and some potential ability and help employees exactly know themselves and improve themselves by proper methods. In order to be successful in today’s challenging economic environment hospitality organizations must demonstrate a commitment to helping their employees learn and develop new skills. This is essential if organizations hope to increase retention and create career growth by promoting from within Lee & Bruvold, 2008). Moreover, employee development programs often signal the degree of investment the organization is willing to make in an employee. From the employees’ perspective, this investment indicates how much the organization supports its employees (Wayne, Shore, & Liden, 2007), genuinely cares about the long-term professional growth of its employees, and values the employees’ contributions. So a good employee development program is very important to the employee turnover. A review of the recent hospitality literature further reveals that employee organizational commitment significantly influences employees’ turnover intentions (Johanson & Cho, 2007) indicating that the more committed or attached an employee is to an organization, the less likely that employee is to leave. And it states that the program has the potential to enhance an employee’s commitment to the organization, so, the program could also reduce turnover in the hospitality industry. 4. 2. 3 Making some effective open communication Open communication is extremely important and considered a top priority by the majority of employees (Honore, 2009). Most of employees often feel their managers and supervisor lack of open communication. This phenomenon causes the employees lack of care from their company and their managers cannot understand their needs, in turn, causing brain drain. Therefore, the managers and supervisors must often talk and listen to their employees. And the simplest way to make an open communication is giving employees the opportunity to ask question. And then obtain an answer to the questions and provide the answers in an honest and timely manner. It will help them avoid some further doubt and misunderstandings with each other. An open communication can create a relaxed and happy working environment for employees. It will reduce the working pressure of employees. In addition, open communication makes managers and employees more understanding with each other and is a good opportunity to enhance relationship between each other and clear the air. An effective communication should be clear, consistent, and correct. It is vital to understanding employee needs and make employee willing to work harder to get better performance. Communication should be accurate, prompt, and well organized, and managers should listen to employees carefully, help employees with the problems, and care for employees. An open communication can make employees feel respect from their managers. If employees receive their managers’ care and respect, they will return more care and efforts to their company. And it can reduce the rate of employee turnover effectively. 5. Conclusion Times change; society change; people’s minds change. More and more people begin to pay more attention t their internal happiness and pursuit, rather than just limited to their salary, position, and other material factors. So companies must conform to the requirement of the times, understand staff needs, and meet their needs from different aspects. In order to retain the employees, companies must make material incentive and spiritual incentive together. The motivational effect of material incentive and spiritual incentive is different. If companies want to motivate their employee effectively, they must take proper measures according to the specific situations. Employee motivation is very crucial to reduce the rate of employee turnover and retain the employees. According to the reasons of people leaving, the hotels mainly make some substance incentive to their employees. But it is not enough to meet employees’ needs, the spiritual incentive is also important for employee to meet their desires and decrease the high employee turnover. There are three main methods to make a spiritual incentive. They are empowerment, open communication, and making employee career development program. Besides, praise and respect the employees are very important. It can make employees become more loyal to their company and maximum the satisfaction of employees. The more satisfied employees feel about their jobs, the less likely they are to leave, which further reduces organizational turnover (Costen, 2010). 6. Summary The hospitality industry is, in every sense of the word, big business. U. S. restaurant industry sales are expected to reach a record $537 billion in 2007, employing 12. 8 million individuals, adding two million new career and employment opportunities in the next decade (NRA, 2007). However, the rate of employee turnover in hospitality industry is very high. Therefore, reduce the rate and retain employees is a pressing concern. The key to keeping employees in hospitality industry is rewarding employees for what they do every day and having an employee-friendly environment where people can feel comfortable bringing their concerns to the manager. Therefore, both substance and spiritual incentives are necessary management methods to motivate employees in the hospitality industry. Substance incentive can provide material demand to employee, while spiritual incentive provides spiritual demand to employee. Most hotel managers always like pay more attention to pay for performance and ignore the role of spiritual incentive, which leads to a high turnover rate and high cost of human source department. However, according to the increasingly higher demands of both employee and customer, non-financial incentive to motivate employee is more and more important. In the hospitality industry, the most common methods of spiritual incentive are empowerment, making future career development program, open communication and praise and respect etc. Their functions are meeting employee’s satisfaction which is defined as a sense of recognition, achievement, responsibility, improvement and promotion, interesting work, and awareness for future development. Through different methods can meet employees’ different needs, it can make employees prefer their job, rather than quit their job. Employee motivation can not only keep the best employee for hotels, but also save cost of training and recruiting. It will improve the competitive power for hotels and make their business better and better.