The Commonwealth games OR The Olympics Essay Example | Topics and Well Written Essays - 500 words

The Commonwealth games OR The Olympics - Essay Example (Heath and Roberts). In the Olympic Games, a combined team called Great Britain comprising England, Northern Ireland, Scotland and Wales is only fielded in all sports disciplines. This has been the case in all the previous Olympics, and will be case in the upcoming London Olympics in 2012. â€Å"Team GB will have a chance to shine again, this time on home soil, when the next Olympics comes to London† (Berkmoes 2009). People will normally back this combination or team, thereby reinforcing their belief in Britishness. â€Å"When an England team (or athlete) fails to qualify†¦, the media quickly appropriates other British or Irish teams as ours.† (Smith and Porter 2004). However, the British identity gets changed according to the situations. The current issue which again reinforces the clash in identities is the decision about fielding a combined football team in the London Olympics. With a combined Great Britain team participating in every Olympic event, it should be the case with the f ootball event as well. So, sections of population including even the former British Prime Minister Gordon Brown proposed the idea of fielding a combined Great Britain football team, with players from England, Scotland, Ireland and Wales. â€Å"Prime Minister Gordon Brown, who is Scottish, has already jumped on board and suggested that another Scot, Manchester United manager Sir Alex Ferguson, could coach the team.† (Silva 2009). However, this arrangement is not welcomed by the Scottish, Irish and Welsh football associations, who opined that having a combined team will negatively impact the individuality of each nation. Gordon Smith, Chief executive of the Scottish FA, had this to say â€Å"Scotland, Wales, England and Northern Ireland have always been autonomous where football is concerned and that is the way it should remain† (guardian.co.uk 2009). They have also

Interview of Health Care Leader Essay Example | Topics and Well Written Essays - 1250 words

Interview of Health Care Leader - Essay Example In healthcare institutions, for instance, leadership plays important roles at any management level. That is, effectiveness of healthcare providers depends on how leaders within the institutions perform their leadership roles. While assessing efficiency of a leader, Gunderman (2008) recommends that it is important to, first, understand true leadership qualities. This paper presents a report of an interview of a healthcare leader about leadership-related issues. The report is given using various subheadings. General Description of a Leader As noted by Mason et al. (2011), leadership styles adopted by various organizations vary from one organization to another. Ledlow & Coppola (2010), nevertheless, observe that certain traits are universally possessed by leaders in all organizations. One universal trait is ability to have a clear vision. A leader has a clear and vivid picture of where his/her firm is and where it is moving towards. That is, a leader not only has a firm grip on firmâ₠¬â„¢s success, but also focuses on implementing suitable ways of achieving a success. Good communication skills also, collectively, form a general description of a leader. In heath centers, all leaders invoke others to follow them through a clear language intertwined with passion. Self discipline and discipline towards others is also an important aspect of leadership. All healthcare leaders have discipline while solving various issues, either single-mindedly or with his/her colleague. Specific Leadership Qualities Integrity is one quality that leaders in health centers posses. Integrity, according to Finkelman (2006), entails matching inner values and outward actions. In other words, an individual of high integrity possess firm principles, which results to consistency in the inner or outer personalities. Dedication and commitment are also essential leadership qualities. A dedicated leader exhausts all available resource and sometimes takes risks just to accomplish a task. Magnanimit y, which requires leaders to give credit where it is due, is a leadership quality that improves morale of workers. However, while recognizing efforts of colleagues and junior workers, health institution leaders should be humble. A humble leader, as explained by Finkelman (2006), does not self-efface but tries to elevate all workers. Openness, as another quality, enables leaders to learn new ideas and methods of executing various roles. Openness and humility, therefore, makes leaders to be fair, which is another quality. Fairness, as a quality, compels leaders to humbly accept ideas, criticisms, and equally treat his/her colleagues. While giving others room to air out their views, leaders should be creative. Creativity enables leaders to think outside a box that hamper apt solutions. Other qualities include assertiveness, having a sense of humor, and being honest in all dealings. Personal Philosophy of Leadership Leadership is a quality that is best understood by supervisors, adminis trators, or generally, an overseer (Yoder-Wise, 2010). A leader, in any organization, leads a crowd to a right path where organizational goals are easily accomplished. While walking in this path, a leader acknowledges problems and finds suitable solutions. Finding suitable solutions involves discussions and sharing of ideas, especially with individuals with whom they share common goals. During discussion sessions, a leader organizes a large crowd into small groups and allocates them

Making Friends & Making Them Count by Em Griffin Term Paper

Making Friends & Making Them Count by Em Griffin - Term Paper Example According to Em, â€Å"Friendship is an art†, and the book analyzes the shape of the art. (Griffin, 7-10). The book mainly focuses on the communication aspects required within a relationship. However, it also explains the basic necessities of understanding and maintaining a friendship. Synopsis of the Story: Em Griffin started his book with his views on the interpersonal communication describing it as a â€Å"process of creating unique shared meaning† (Griffin, 13). He took examples of certain games and illustrated them to make the readers understand the importance of communication, and how it is related to a friendship between two persons. Bowling, ping pong, and charades were used by him to compare the communication process in these games and in relationships. He compared the bowling game with communication in the way a ball is delivered by a bowler which passes through a lane and strikes the audience, quite similar to the process by which a sender delivers his messag e which passes through a communication channel and reaches the receiver. Em took ping pong as another example to explain how it takes two people to complete a communication process, like the way the game needs â€Å"two to play†. ... Thus Em used logical examples with the help of games to explain the importance of interpersonal communication. (Griffin, 13-16). Em also described the process of interpersonal communication through ten rules which are: (Griffin 1) â€Å"Interpersonal communication is a process†, (Griffin 2) â€Å"Interpersonal communication starts with the self†, (Griffin 3) â€Å"The chances for effective communication increase as people become aware of their motives for getting together†, (Griffin 4) â€Å"People communicate to reduce uncertainty†, (Griffin 5) â€Å"Words don’t mean things, people mean things†, (Griffin 6) â€Å"You cannot not communicate†, (Griffin 7) â€Å"Without identification, there is no communication†, (Griffin 8) â€Å"To reveal oneself openly and honestly takes the rawest kind of courage†, (Griffin 9) â€Å"Communication is irreversible and unrepeatable†, and (10) â€Å"Communication=Content+Relationshi p†. (Griffin, 18-22). Em stressed on the communication aspect because communication is the most vital factor in any interpersonal relationship. In relationships like friendships, ineffective communication may destroy a relation. On the other hand, according to Em, effective communication, following the above mentioned ten rules may not only build strong relation but also maintain them. Thus, through the ten rules as mentioned above, Em tried to explain that interpersonal communication is a process which encompasses an â€Å"ongoing transaction†. When the transfer and getting of messages occur simultaneously, effective communication occurs. According to Em, interpersonal communication starts with the self because some people have a â€Å"self-concept† which may be an overestimated image and may affect the actions he takes, hurting relationships. When

Trade unions should...have rights which empower them and their Essay

Trade unions should...have rights which empower them and their members. These rights should be clear and unequivocal, and they s - Essay Example Historically, there have been minimal official restrictions on freedom of association in the United Kingdom, even though there have been several, created by a variety of issues (Keith 2008). Mostly, and definitely in the recent decade, the primary concern is related to limitations on trade unions with regard to which several statutory limitations and other restrictions have been implemented (Wrigley 2002). These actions have raised several communications and grievances to the International Labour Organisation (ILO), the administrative units of which have had opportunity to discover that the legal code under consideration fails international labour standards (Servais 2008). This subject matter is specifically related to the perspective of the International Covenant’s Article 22 taking into consideration the fact that the essence of these mechanisms is identified by paragraph 3, as this essay will discuss, the exact implication of this prerequisite is quite indefinite. As stated by Keith Ewing and Carolyn Jones (2006): â€Å"Trade unions should... have rights which empower them and their members. These rights should be clear and unequivocal, and they should properly equip trade unions... to act within the boundaries of international labour standards to protect the interests of their members. This means a right to organise, a right to bargain and a right to strike in a new legal settlement for British trade unions...(p. 35)† In view of this statement, this essay will critically analyse the industrial relations law in the United Kingdom. It will provide a brief historical discussion of the law relating to freedom of association and the right to strike and will identify which aspects of UK industrial relations law fail to meet international standards. The Right to Freedom of Association As stated in Article 22(1) (Jayawickrama 2003): Everyone shall have the right to freedom of association with others, including the right to form and join trade unions f or the protection of his interests (p. 735). What is quite ambiguous is the degree to which Article 22 safeguards the movement of individuals who are in association with others. A major problem, stressed by the constitutional courts on the one hand and European Court of Human Rights’ covenant on the other, is whether securities resembling those in Article 22(1) are valid only to safeguard the right to freedom of association, or whether they act further by safeguarding the freedom to act in association with others to advocate the fundamental objectives of the association under consideration (Blanpain 2010). The mechanism in constitutional and international law, by and large, has been to espouse the earlier, much restricted, and much less radical context of interpretation (Keith 2008). As stated by Lecher and Platzer (1997), it is the perspective of the Human Rights Committee as well. Taking into consideration the quite narrow statute it is challenging to determine with any lev el of accuracy whether and to what degree UK law and practice meet Article 22(1). Nevertheless, there are three primary concerns which emerge for analysis: (1) the right to join an association; (2) right of the association to manage its internal activities; and (3) the right of the asso

Dominating the poem Essay Example for Free

Dominating the poem Essay Ode to Nightingale is an antithesis of life and death, with death very much dominating the poem (Keats suffered from tuberculosis, and his description of men suffering in Ode to a Nightingale could indicate that he himself was in great pain when he wrote the poem), whereas The Prelude describes a conflict between man and nature, and Ode to Autumn is simply admiring an aspect of nature. However, Keats and Wordsworth both allude to ideals expressed in the philosophical viewpoint Romanticism. Wordsworth thought that the individual could understand nature without society or civilisation, and this is the stance that he takes in The Prelude. The metaphor of a single person in a boat in the middle of a huge lake represents one person in isolation from society. The mountain that towers over the person in the boat represents the raw power of nature, so much more powerful than a mere human (a Romantic ideal is that nature comes first, while people and their thoughts and activities come second. Wordsworth takes it to extreme in The Prelude with his descriptive comparison of the huge peak, black and huge and the little boat. The imagery comes across very vividly in the poem, and man seems insignificant when compared with the huge and mighty forms, that do not live like living men.) Keats also expresses his idea of the power of nature, but from a different viewpoint. He does not see nature as raw, wild power that is a colossus compared with trivial humans. He instead regards nature as a friend in suffering (in Ode to a Nightingale: Now more than ever it seems rich to diewhile thou art pouring thy soul abroad) and as a thing with its own magic (Ode to Autumn: Where are the songs of Spring?Think not of them, thou hast thy music too) In Ode to a Nightingale Keats also sees the nightingale as a thing of immense spiritual power, something so powerful that it can trigger his imagination and send him into a fantasy world of verdurous glooms and winding mossy ways where he can forget his pain for a short while, even though afterwards he is forced to realise that his poetry cannot help him escape his pain permanently (the fancy cannot cheat so well as she is famd to do, deceiving elf.) This is another similarity which the two writers share: they both describe spiritual experiences that have happened to them. Wordsworth describes the effect that the view of the megalith mountain had on him (but after I had seen that spectacle, for many days, my brain worked with a dim and undetermined sense of unknown modes of being) and describes his feelings of solitude and blank desertion that were a trouble to his dreams. Keats uses a lot of very entrancing imagery (soft incense, embalmed darkness, pastoral eglantine, musky rose, full of dewy wine and murmurous haunt of flies all create a very clear picture of the fantasy world Keats has conjured up in his imagination, influenced by the song of the nightingale) and emotive language (the poem is full of exclamations such as Away!, Adieu! and Folorn! that seem almost like laments, especially in the case of thou wast not born for death, immortal Bird!) in Ode to a Nightingale, succeeding in drawing the reader into an bond with his thoughts where they can see, hear and smell everything that Keats is experiencing. This sort of empathy through poetry is very difficult to achieve, though Keats also manages it in Ode to Autumn through his descriptions of season of mists and mellow fruitfulness. Keats does not reflect much on his experience in Ode to a Nightingale, except only to wonder was it a vision, or a waking dream?Do I wake or sleep? However, this last question lets the reader themselves reflect on the meaning of the nightingale (though throughout the poem the references to easeful death and Darkling make it obvious that the bird symbolises death.) Keats and Wordsworth have widely different styles of writing. Their poems greatly differ in language form and structure, especially between Wordsworths simple language and Keats traditionally embellished diction. However, both poets have had troubled times in their lives, and their poems (Ode to a Nightingale and The Prelude) reflect this. They both portray their spiritual encounters with nature as having had a great effect on them, which is in keeping with the Romantic ideals of nature and spirituality. They also express their Romantic views of nature as a source of power, though they have different views on the type of power that nature possesses.

Garlic as a Natural Pesticide | Experiment

Garlic as a Natural Pesticide | Experiment This experiment was designed to investigate and compare the effectiveness of garlic as the natural larvicide and Abate as the chemical larvicide against mosquito larvae. The effectiveness of the larvicides was determined by the time taken for all the mosquito larvae to be killed. The mosquito larvae were placed in separate plastic cups containing garlic extract and Abate respectively. They were monitored at fixed time intervals and the time taken for all the mosquito larvae to die was recorded. The experiment was repeated with different concentrations of garlic extract and Abate. A two-way ANOVA statistical test showed that Abate is more effective against mosquito larvae at 5% significance level compared to garlic, corresponding to the experimental hypothesis. Research and Rationale Mosquitoes originate from the family Culicidae.13 Like many other insects, they go through a life cycle from egg to larva, pupa and finally adult. They are generally well-known as blood-sucking insects to human and they are responsible for many fatal diseases such as dengue, malaria and yellow fever. Some commonly known genera are Aedes, Culex and Anopheles. Usually, mosquitoes breed in stagnant water like ponds, marshes and swamps and they thrive in warm climates.9 In order to control mosquitoes, chemical larvicides are used. One commonly used larvicide, Abate is applied to stagnant water to kill larvae of a wide range of pathogen-carrying vectors (mosquitoes) to hinder their development into adult mosquitoes.2 Consequently, this prevents disease-carrying mosquitoes from hatching and transmitting the pathogens to human via bites. Although the active ingredient of Abate, temephos is said to be effective against mosquito larvae (affects the nervous system by inhibiting cholinesterase enzyme), it has its downsides. Research has shown that certain mosquito species (Aedes albopictus and Aedes aegypti) have developed resistance for Abate.4 In addition, rats exposed to temephus showed organic phosphorus poisoning while some fish are vulnerable to temephus. Temephus also harm inverterbates such as shrimps and crabs. Accumulation of temephus may also cause drastic impacts on cholinesterase activity involved in nerve signal transmission.6 Plant extracts such as those of garlic are potential alternatives to Abate. Crushing garlic releases thiosulfinates which convert into diallyl disulfide and diallyl trisulfide if mixed with water.10 These two products formed are effective against mosquito larvae. Trials conducted in Bombay have shown that several species of mosquito larvae are susceptible to garlic extracts. Allicin helps to curb malaria by preventing the formation of circumsporozoite protein (CSP) of Plasmodium sporozoites to infect host cells.10 They are effective, safe, environmental-friendly and economical. The objective of this experiment was to investigate and compare the effectiveness of garlic as the natural larvicide and Abate as the chemical larvicide against mosquito larvae. The results from this experiment indicate that the spread of pathogen-causing diseases by mosquitoes can be curbed by using natural substances such as garlic as well as chemical larvicide like Abate. Garlic is a potential alternative to Abate as it is effective, easily available and eco-friendly. Although it might not be as fast-acting as chemical larvicides, garlic has none of the downsides of Abate such as accumulating in the environment and killing other invertebrates. Thus, more research is being conducted to investigate the efficiency of garlic as a larvicide. Statistical Analysis Two-way ANOVA test was used to analyse the data to show whether there is a significant difference between the two larvicides. The Columns P-Value (8.58E-24) is less than the significance level (ÃŽ ± = 0.05). There is a significance difference between the larvicidal properties of Abate and garlic. Abate is a stronger larvicide than garlic. Therefore, the experimental hypothesis is accepted and the null hypothesis is rejected. From the analysis also, the calculated Sample P-value (3.62E-22) is less than the significance level tested as well (ÃŽ ± = 0.05). This shows that there are statistically significant differences between different concentrations of garlic and Abate. The Interaction P-Value (3.01E-19) indicates that there was a statistical significant interaction between the larvicides and the concentrations used. Higher concentrations of both larvicides are more effective against the mosquito larvae compared to lower concentrations. The two-way ANOVA test revealed that Abate is a stronger larvicide than garlic. The Columns P-value is less than the significance value (ÃŽ ± = 0.05), which indicated that Abate and garlic are significantly different in terms of larvicidal properties. This supports the experimental hypothesis that the effectiveness of Abate is greater than that of garlic. Table 4 shows that for all Abate concentrations, the mean time taken for all the mosquito larvae to die are shorter compared to that of garlic. For both larvicides, as their concentrations increased, the mean time decreased. From the data in Table 4, it can be evaluated that there is a bigger percentage difference in the mean time taken between garlic and Abate for the first two concentrations (about 75%). For 3%, 4% and 5% concentrations, the percentage differences in mean time range from 54% to 58%. This is illustrated in Figure 1. It clearly suggested that Abate is much more effective than garlic. Abate is a chemical larvicide while garlic is a natural larvicide. Both contain the active substances which are capable to kill mosquito larvae. Within 24 hours, all mosquito larvae would have died in Abate as well as garlic solutions. It was therefore not practical to calculate the number of live mosquito larvae after 24 hours. Hence, the time taken for the mosquito larvae to die was used as a measure of the substances effectiveness. The shorter the time taken, the more effective the compound is. Dead larvae can be identified by touching them with the tip of a rod or dropper. They cannot be induced to move. Abate contains temephos which is an organophosphate compound.11 It is able to inhibit acetylcholinesterase enzyme which is required to stop a nerve impulse after it has crossed the synapse. As a result, there is a continuous stimulation of the nerve, resulting in tremors and uncoordinated movement.11 Garlic, when crushed and mixed with water, will convert thiosulfinates to diallyl disulfide and diallyl trisulfide,10 both which are organosulfur compounds. They are effective against mosquito larvae. The experiment showed that Abate is a more effective larvicide compared to garlic. Both organophosphorus and organosulfur compounds worked against mosquito larvae. This explains that during the trial experiment, after allowing both solutions to sit for 24 hours, all mosquito larvae died. Nevertheless, the experimental results showed that Abate which contains organophosphorus compounds took a shorter time to kill all the mosquito larvae compared to garlic (organosulfur compound), implying that organophosphorus compounds are more effective against mosquito larvae. However, this may also be due to the purity of the active substances. The industrially-produced Abate contain pure temephos, whereas allicin found in garlic is impure. For an active ingredient to work effectively, it has to be extracted and processed to give optimum results. Although results showed that Abate is a more effective larvicide, it should be noted that Abate is harmful to certain animals such as mice and fish, as well as to some invertebrates. Abate is also liable to accumulate within the natural environment, posing risks to human health. Garlic is an option to replace Abate as it is easily obtainable, cheap and does not pose harm to the environment. Nevertheless, garlic takes a longer time to kill mosquito larvae compared to Abate. Time is a crucial factor when dealing with disease-carrying mosquitoes such as Aedes aegypti. Therefore, although garlic might be effective against mosquito larvae, it may not be practical to use such a time-consuming substance to alleviate the problem with mosquito larvae. Evaluation To increase the accuracy, the base of the garlic, together with its skin was removed before the garlic cloves were weighed using an electronic balance. The garlic cloves were pounded lightly using a mortar and pestle to prevent heat from destroying the chemical contents of garlic, which might decrease the effectiveness of garlic. Disposable droppers were used to avoid contamination of substances being tested and in the container used to collect mosquito larvae. Besides, plastic cups were used instead of laboratory glassware in order to prevent contamination as well. Each cup was closed with a perforated cover to ensure that air flows into the cup. The cup was covered as a precaution to prevent the introduction of any mosquito into the environment in case any larvae managed to complete its life cycle. Results from the trials showed that all mosquito larvae were killed by the larvicides within 24 hours. Therefore, if the number of live mosquito larvae were noted after 24 hours, there would not be any significant differences. As an alternative, the time taken for the mosquito larvae to be killed was measured. It was also impossible to run a stopwatch to measure the time as it would be difficult to estimate when to stop it. Instead, the mosquito larvae were observed every five minutes and any dead larva was noted. Hence, the time measured was estimation as it would be hard to check on the larvae every minute for hours. To increase the precision of results, the experiment was repeated twice to obtain an average time. It was also impossible to differentiate the types of mosquito larvae. Different larvae species might have different response towards larvicide. However, in this experiment, they were assumed to be of the same species. The larvae were also of different days old. Larvicides might have different effects on larvae of different days old. Besides, the solutions might not contain the exact concentration which was supposed to be tested. This is because garlic juice might not be able to be extracted and dissolve in distilled water completely. Abate granules also did not dissolve completely in distilled water. An ethical issue that may be questioned is the accidental introduction of mosquitoes into the environment. In this experiment, mosquito larvae are collected from ponds, which are mosquito breeding grounds. These mosquito larvae are actually prevented from turning into adult mosquitoes, which may transmit certain diseases. Larvae collected are placed in a covered container and are monitored to prevent accidental introduction of mosquitoes in case any larva managed to complete its life cycle. This investigation could be modified by grinding the garlic cloves and dissolve it in ethanol to form garlic solution of a particular concentration. This would increase the reliability of the results. Besides, mosquito larvae of the same species could be used to ensure that the effects of larvicides on that particular type of mosquito larvae only are determined. This reduces the probability of results occurring by chance. Mosquito larvae of a specific species could be cultured rather than collecting them from a pond. The number of mosquito larvae could also have been increased to obtain a more reliable result. Conclusion Chemical larvicide, Abate is significantly more effective than garlic in killing mosquito larvae. This was determined by the notably shorter time taken by Abate to kill all the mosquito larvae than shown by garlic. Source Evaluation Source 2 contains information on agricultural products such as vector control by BASF, the worlds leading chemical company and a corporate group. Hence, it is trustable and reliable. Source 4 is a journal, so contains sound scientific information. It contains a research note written by authors from several research universities. Therefore, it should be trustable and reliable. Source 6 is a data sheet on temephos, the active ingredient in Abate. The data sheet is provided by IPCS INCHEM, cooperation between International Programme on Chemical Safety (IPCS) and the Canadian Centre for Occupational Health and Safety (CCHOS). IPCS INCHEM compiles information regarding management of chemicals and their risks based on data from World Health Organization (WHO) and Food and Agriculture Organization (FAO). Therefore, this source is reliable and not biased. Sources 8 and 13 are published books. Therefore, they are credible sources with reliable contents written by notable experts in the respective fields. Source 10 is a trustable review as it is written by credible experts in the particular area. Source 12 is a reliable and credible governmental website by the U.S. Environmental Protection Agency in regulating pesticides; therefore, all facts and information provided are updated. Source 14 is guidelines for laboratory and field testing of mosquito larvicides by World Health Organization, so should contain sound scientific information.

Analysis of the Korean Film Industry

Analysis of the Korean Film Industry CHAPTER 1: INTRODUCTION This dissertation consists of six chapters. The first chapter gives a detailed background of the Korean Film Industry, its origin and development and how it has led to the so-called ‘Korean wave or ‘Korean fever†. It also explains this term in order to give a better understanding of the title. The next chapter consists of literature review, which will form the basis of the findings and the conclusion. The third chapter is a case study, I which the top films of Korea will be discussed and compared with some top Chinese films. The fourth chapter will go on to explain the methodology that will be used in this dissertation to facilitate the findings and arrive at the conclusion. It will explain the methods used in the research and the research questions around which the dissertation revolves. The third and fourth chapters will form the crux of this dissertation. The next chapter provides the findings and analysis of the study based on mostly on the literature review and the research method used. This chapter will deal with the analysis and evaluation of the Korean film industry with respect to the Chinese market and provide the answers to the research questions posed in the previous chapter. The last chapter, that is chapter six, will provide a conclusion, that is, a result of the findings and will be followed by recommendations to ensure that the Korean film industry continues to grow. 1.1 Background A countrys film industry represents the culture, and lifestyles of the people living in that country. The Korean fever or Korea wave is normally regarded as the substantially enhanced popularity of South Korean culture all over the world. Besides, it is regarded as Hallyu (Hangul: Hanja: RR: Hallyu), from the Korean pronunciation. In this connection, this term was coined in China in the middle of 1999 by journalists in Beijing, China, surprised by the rapid increase in the popularity of contemporary South Korean culture as well as entertainment business in mainland China. The Korean film industry represents the film industries of North Korea and South Korea. While both these countries have relatively strong film industries, only the South Korean Industry has been able to achieve international acclaim and recognition. The North Korean film industry still revolves around topics like communism and revolutionary ideas. As is the case with all other industries and aspect of life in Korea, its film industry has also had to endure the heavy influence of political incidents. Be it the Joseon Dynasty or the Korean War, the governmental influence is evident in the Korean cinema. Since the beginning, the Korean film industry revolved around such scenarios as politics, wars, and even the activities of the government. A number of variables, such as the impact of the strategies undertaken by the most successful Hollywood film producers, the availability of a large budget, and the quality of the films produced in Korea, itself had a profound influence on the film industry of Korea. 1.2 Development of the Korean Film Industry The first movie theatre of Korea was established in 1903. Before the existence of this movie theatre, the European and American films kept the Korean film screens occupied. Not only this, but in the period 1926-1930, it was the Japanese who owned, and operated the Korean cinemas. It was during this time that a series of films were launched, that provided the beginning of quality films in China. Despite the fact that the film industry of Korea was at its peak in the 1950s, yet in the 1970s and 1980s with the countrys rapid economic growth, the Korean government was under pressure to liberalize is import policies and financial markets for all industries. The film industry had depended upon the quota system to gain screen time for its product and to make sure a certain amount of revenue. The production of the Hollywood blockbuster films, itself, was a continuous threat to the film industry of Korea, not only in terms of its decreasing market share, but also down to the question of its survival. The market share was witnessing a downward trend because the Korean films were produced with a low budget and low quality in the face of the blockbuster films produced by Hollywood. As a result, the market share had dropped to as low as 15% in the late 1980s. However, soon after that, the transformation of Korean film industry had started, and Korean cinema earned recognition as a commercial cinema outside the country after the success of the blockbusters, such as the film â€Å"Shiri†. The movie was produced in 1999, and captured an audience of approximately 5 million people, making it to the top of the South Korean films. The film was so successful that it broke the records for the all time favourite, â€Å"Titanic†, and welcomed the entry of the many film prod ucers who were keen to produce internationally repudiated films for Korea. In the process, the market share of the Korean films rose to 39.7%. A number of Korean films followed the league of â€Å"Shiri†, and the fact that the government had introduced a new legislation, allowing a two day weekend for the Koreans, gave rise to the success of the Korean cinemas. In the process, the film industry of Korea was reported to grow by approximately 18% each year, and according to a variety of sources, in a period of nine years only, the market share of the Korean films had grown from 15% to 45.2%. This was taken as a good omen by many of the most successful moviemakers of Hollywood who immediately stepped in the film industry of Korea, in order to obtain licenses so as to reproduce those Korean films that had been the most successful on the box office. In these connections, the relations between national cinema and history is refraction, fluid rather than reflection, and what is intriguing about contemporary Korean cinema is how the shared political history of the 1980s has become a commercial lure for the audience. Recently, the popularity of the Korean films, Korean music, and even Korean dramas has been increasing in Asia, with the Chinese being the major viewers of such Korean television programs. With such immense success and popularity of the Korean TV programs in countries such as Taiwan, Hong Kong, China, along with other parts of Asia, it is not unusual to find the influence of the Korean culture and traditions, as portrayed on the Korean screens, on the Asians.   Due to this rapid spread of the Korean lifestyle, and culture in most of the Asian countries especially china, the Chinese used the word â€Å"Hallyu† to refer to the influence of Korean culture in other countries primarily through the media. This had been initiated by the broadcasting of â€Å"Daejanggeum†, a Korean drama, which made China the greatest victim of the Korean influence in 2005. Soon after, a number of articles on the new Korean wave began to be featured in journals, magazines, news papers, etc. It was even believed that the major reason for the Korean influence lies in the fact that the Korean government took advantage of the Korean screens to step out of the financial crisis, thus taking major steps to promote their film industry, and export their films. The fact that China and Korea share some similarities, not only in terms of their culture, but also down to civilizations and philosophies, explains such a deep impact of the Korean films on the Chinese. Today, both North Korea and South Korea have extremely flourished film industries. However, when it comes to global acclaim, it is undoubtedly film industry of South Korea which seems to capture the international market. The movies of North Korea focus more on rebellious, radical and insurgent themes. 1.3 Structure The aim of this research is to evaluate and analyze the relative success of the Korean film industry, and the influence of the Korean cultures in many of the Asian countries, especially China. The focus of this thesis is attempting to summarize and analyze whether and how this Korean wave is shaped in China mainland market and how it has impacted to Chinese audiences by critically commenting the latest top five Korean movies compared with the latest top five Chinese movies, reviewing the previous research findings and performing box-office performance analysis in the captured period. This will give information as to how the Korean film industry has impacted the population of China. It also aims to analyze the factors that have led to the Korean fever, and to what extent have the Chinese been influenced as the Korean traditions become prevalent in China, and other parts of Asia. The area of the research will mainly focus on the Korean film industry, as well as the film industry of China, since the top movies produced by both the countries will be compared. The area of the research will also include the other Asian countries, and the Korean cinema influence on their activities. The research objectives involve analyzing the performance of the Korean movies and the impact that they have had on Asian markets, in particular, China. The research methodology The data in this thesis is analyzed using a variety of sources. First of all, the box office performance is analyzed over the recent period, the data obtained from the Korean Film Council. The data captured from this source helped assess the market performance of the Korean films. The data is further broken down into sub-periods in order to evaluate the dynamics of the Korean films market performance. Finally, appropriate statistical techniques are used to assist our analysis. CHAPTER 2: LITERATURE REVIEW 2.1 The Korean Wave The   â€Å"Korean Wave† or   hallyu ( à ­Ã¢â‚¬ ¢Ã…“à «Ã‚ ¥Ã‹Å") refers to the time period of 1990s, when Korean culture was internationally visible, not only in East Asia but even countries like United States saw a rapid surge of Korean values. Television serials, pop music, feature films and other musical forms are all part of the wave phenomenon. As the Korean wave is associated with the spread of Korean culture, it is referred as both national and a trans-national phenomenon. A great number of researched have been conducted to evaluate why and how pop culture of Korea was famous in other countries. These two regarding the success of Korean wave are distinct but not so related to each other. When government use sales figures of other countries to measure the success of Korean wave, overseas consumers are considered the arbiters of Korean culture. This signifies the ironic impact of the success of Korean culture; not only people in Korea but non Korean consumers are also being entertained by the Korean media. Infact, it was a Chinese journalist who coined the term ‘Korean wave or (hanliu à ©Ã… ¸Ã‚ © à ¦Ã‚ µ?) to describe the surprising effect of the rapid increase in popularity of contemporary South Korean culture as well as entertainment business in mainland China. Researchers believe that Korean wave is the interaction of many fields. The variable of pop culture existing in phenomenon of Korean wave has allowed it to be studied in cultural studys field (Chua and Iwabuchi 2008; Howard 2006). It is also studied along the dimensions of marketing and business, as government, promoters and corporate agents were selling the Korean culture as a commodity in the international arena.   (Cho and Kang 2005; Han and Lee 2008; Kim and others 2008; Lee, Scott, and Kim 2008). It was also evaluated as being an important concept in the political arena. The Korean government undertook measures like subsidizing the cost of reediting for the international market. Such policies and regulations by government ensured that the Korean film industry expanded successfully in other countries. (Chua and Iwabuchi 2008, 28). Suddenly, Korean government started using pop star figures to attract tourists.   (Yu-Shan Lin and Hwang 2008). 2.2 Growth of the Korean Culture In 2003, when a Korean drama serial ‘ Winter Sonata was broadcasted by Japaneses stations, it quickly became popular. Suddenly, yhe Korean mass culture gained popularity in Asian countries ( HAN, 2004:124-125) along with the word Hallyu. The word Hallyu was then associated not only with the rapid spread of Korean culture but also with the economc boom in Korea. According to G, a researcher at SAMSUNG Economic Research Institutute,   Korean wave or Hallyu was developed through four stages. In the first stage, Korean culture became popular with the increased production of films, and dramas. Second stage signified the increasing demand of products associated with the famous pop idols. In the third stage, people moved on to buy Korean goods and services like electronic products which were not directly related to pop stars. People perceived a desirable impression of Korea in the fourth stage of Hallyus developmental; cycle. 2.3 Changes in Korean Domestic Market Okon Hwang and Hillary Finchum-Sung are two researchers who were concerned with the effects of Korean Wave on the local market. Essay written by Okon Hwang title ‘No ‘Korean Wave Here: Western Classical Music and the Changing Value System in South Korea attempts to evaluate and analyze the positive impact of changing the flow of information on the successful expansion of a countrys culture. According to statistics, there has been a rapid increase in the Korean TV programs exported since 1988. This growth rate of export was more evident during the spread of Korean wave and with a sudden decrease in the foreign TV program in Korea. Since the launch of broadcasting industry in Koreas, majority of the shows broadcasted were American programs. Factors like lack of technical skills, experience and technological equipments hindered the production and the broadcast of local TV shows. The national broadcasting station of Korea was established in 1961, and since then it was dependent on foreign TV programs to fulfill the entertainment needs of the population. It was America that introduced TV sets, radio, transmitters and colored became possible when international firms gained a consensus to stop the manufacturing of monochrome TV sets. (JOUNG AND JANG, 2000:142) An audience rating survey in 1996 reflected that American programs were most popular among the Korean population. The time allotted to the broadcast of these shows increased till mid 1970s, after which more local TV programs were broadcasted. Although American TV shows like wonder women, six million dollar man, bionic woman were very popular during 1970s, but at the same time local shows increased in quality and the audience rating for them surged rapidly. A fall in the import of American TV programs was not only due to the improvement in production and broadcasting technology, but government regulations contributed significantly to reduce imports.   An order of military government to broadcast limited number of shows resulted in a competitive race between the broadcasting stations where each and every station was striving hard to increase the ratings of domestic shows. The audience rating thereby, compelled broadcasting stations to improve the quality of local shows, develop a bet ter infrastructure and acquire superior equipments. Moreover, Asian games and Olympics held in Seoul contributed a lot in increasing the audience rating of the local programs. While Korean TV shows gained popularity in 1980s, the market share of Korean films did not increase till 1990s. From the 200 movies that were produced during 1970s, only a few of them were able to break the records. Contrasting to the broadcasting industry, film industry produced movies since 1960s and was exposed to the stringent control and regulations by government. The government not only controlled the production and distribution facilities of films, but the censor department limited the freedom expression by controlling the content of movies. The establishment of the ‘law of cinema reduced the number of production firms from 70 to less than 20 and import restriction made it difficult to acquire imports without the permission of government. The year 1984 proved to be a turning point for the Korean film industry. It was during this year that censorship standards and import regulations were revised. Moviemakers were able to release movies simply after filling a permission fo rm and foreign films gained an entry in the Korean market escalating the competition level. 2.4 Changes in Broadcasting Regulations and Policies The following section has categorized the growth of Korean broadcasting industry into five stages and explains the policies of government during those stages. In the pre-takeoff stage, the TV broadcasting was not considered very important. A small number of studios existed and number of TV viewers was also limited. Authoritarian regimes existed in Korea during this pre-takeoff stage and throughout this time local media was used according to government objectives and mission. Only those dramas and movies were broadcasted which were I n line with the aims of the government. The interests of state were valued more than the interests of public (KWAK 2009). The government controlled the entry, the content and the distribution channels as well. The laws such as ‘practice outline, ‘administrative advice and ‘purification of the broadcast ensured that government controlled each and every stage of broadcasting from production to distribution of movies and dramas. In 1945, the Japanese movies, music and dramas were banned in Korea which compelled local broadcasting stations to improve the local dramas. During the transition from pre-take off to take off 1 stage, the broadcasting stations expanded rapidly, and government started imposing rules and regulations. The government control was also backed up by the military control of the government. In the takeoff stage 2, all stations were unified into two networks. In the maturity stage, the democratization of politics greatly affected the cultural industry.   Commercial broadcaster entered the industry and government viewed this industry as a potential one in terms of supporting the economy. There was a shift in paradigm and government undertook several policies in 1990 to support the industry. These included: Ownership for commercial broadcasting Outsourcing production programs was allowed Human resource training of broadcasting professional Participation in trade fairs was encouraged A broadcast video industry promotion plan was introduced All these policies supported the broadcasting industry to move from the maturity to the expansion stage. 2.4.1 Effects of These Policies The control of foreign flow of information and the supporting policies contributed immensely to the growth of the cultural industry. Allowing the outsourcing of production programs meant that there an   increase in the independent production companies which created a competitive environment causing different station to find ways to increase the quality and standard of services if they were to remain in the industry. The infrastructure facilities supported the growth of small firms which handled operation for the independent companies. The ban of Japanese programs proved as an incentive for the local producers. However, some other government policies like increasing the participation in trade fairs was not effective as many negotiations were done outside the fair. The direct financial supported did not have any significant impact on the export of domestic programs as large proportion of it was given to the documentary programs. 2.5 Changes in the Film Industry This section has grouped the development of film industry in four stages. The film industry existed for many years unlike the broadcasting industry. Expanding the domestic market size of film industry proved to be difficult because of the different economic environment of the film industry. The advertisements were the most important source of revenue for the broadcasting industry; thereby it was related to economic development of country. However, the source of revenue for the film industry was sales in box office and for that it was necessary to produce some block buster movies. In the pre- takeoff stage, government introduce ‘law of cinema to support the industry. It believed that it was important to increase the size of production companies and for that it restricted the entry in film industry. It became essential for companies to have a certain amount of production facilities and equipments before they could enter. Moreover the policies related to censorship made it difficult to export film in foreign countries. In the take off stage, theatre entrance fees was increased, which contributed to the expansion of market size. Although the strict policies of censor existed as well as other governments controls, still the market was seen to expand with just the increase in entrance fees. In 1984, when restrictions were removed, the film industry moved to the maturity stage with number of film companies increasing, talented people were attracted and it appealed the electronic companies as well. Foreign distribution companies entered the local market, increasing the standard of competition. In the expansion stage, the quality of Korean movies increased significantly and various Korean movies won international awards. 2.5.1 Effects of these changes The introduction of screen quota system ensured that a certain budget and screening time was allocated to movies.   The educational support by Korean Academy of Film Arts supported the industry by providing talented actors. Indirect financial system such as loans proved to be an incentive for moviemakers. The foreign distribution policies such as supporting filmmakers to participate in international festivals helped in making global networks. 2.6 Positive Effects of the Korean Wave As mentioned above, Korean government contributed a lot towards the development of the Korean wave. The government aided the media industries, broadcasting stations and networks to expand and promote the Korean pop culture internationally. The main aim behind this action was to boost up the Korean economy and develop a positive national image. The government was successful in achieving both of the aims. Korean pop stars attracted attention of viewers all over the world. Korean government took advantage of their increasing popularity and used them to gain attention for other commercial sectors such as the tourism sector of Korea. The success of TV drams like â€Å"Winter Sonata† attracted tourist from around the world who visited Korea especially to see places where this drama was filmed. Businesses like travel agents were also taking advantage of the situation by customizing the themes of group tours according to the themes of different dramas for e.g. a tour was titled â€Å"Best of Korean drama trailer deluxe tour†. Pop idols or drama stars revolutionized the consumer culture of Korea. Food and fashion trends (including make-up, clothing) were changing and consumers all over Korea were suddenly following their favorite drama stars. Theses consumers called themselves the members of ‘Korean tribe. Consumers not only imitated the fashion style of their idols but went ahead to look like their idols with the help of plastic surgery. The posters and pictures of Korean stars were seen everywhere, from backpacks to notebooks and the wall. For example, Inlingua School in Singapore reported a 60% increase in the number of students willing to learn Korean in 2003 as compared to 2001 because of the attention generated by Korean movies and dramas. Almost every organization in the Korean economy benefitted from Korean wave. Pop stars were used to sell different goods and service. Celebrity endorsements were used extensively to promote superior brand image. Pop idols took advantage of their gaining popularity through several means. According to news, Actor Kwon Sang Woo charged $200 for some seats at a fan meeting in Tokyo. Tickets were also auctioned online for as much as $500. Moreover, according to a match making service, the role of pop stars as being romantic lovers led to the perception Korean men were generally like that in real life as well. It was due to this fact that more than 6400 female required match making services to find suitable Korean lover for them. The impact of the Korean wave was not only limited to the Korean economy, but it affected the lives of pop idols themselves. After Korean wave, Korean male celebrities like Bae Yong Joon were one of the highest paid actors in the worldwide film industry.   There are some positive impacts associated with the consideration of Korean wave as a transnational phenomenon. Apart from earning foreign currency for the local economy, it helped in improving the foreign relations of Korea. Korea had a long history of diplomatic frictions with the neighboring countries. Korean soldiers fought against the Liberation Army of Vietnam and it established ties with Beijing in 1992 at the cost of its relations with Taipei. 2.7 Negative Effects of the Korean Wave Korean wave has been criticized due to several reasons. It isbelieved that it was introduction of foreign films in Korean cinemas that threatened the Korean culture. According to a Chinese news magazine, government of South Korea was representing its culture as the essence of Asian culture.   Before the Korean wave, classical music has been a part of cultural accomplishments and was a source of pride for the Korean population. But after the Korean wave, classical music and culture was suddenly replaced by the pop culture. Increasing Demand for the pop culture was no longer considered a problem and government exported it to foreign countries. There was an overall change in the conceptual framework as the Ministry of Sports and tourism promoted venues and advertising campaigns by incorporating classical and pop culture.   Finchum-Sung explained how the dynamics of these new measures resulted in the formation of new form of cultural production. The neighbouring countries of Korea undertook several measures to protect their own entertainment industry. Chinese media limited the amount of time for the broadcast of Korean dramas. The government of Vietnam also threatened to ban Korean shows if the number of Vietnamese shows on Korean television was not increased. Taiwan also considered limiting the foreign shows played on national television. All these examples prove that countries were retaliating against the success of Korean wave. 2.8 The Korean Wave in China and Japan The development of the Korean wave phenomenon was most evident in China and Japan because of several reasons. The culture of Korea, China and Japan are very similar to each other. the Korean wave initially began in China, which is the most attractive and profitable market for the Korean products. Japan also happens to be the biggest consumer market of Asia. According to Jung, Japanese TV dramas were creatively transformed for the production of Korean dramas which contributed immensely to the increasing popularity of Korean dramas among young people all over Asia, including Japan and China (Iwabuchi 2008, 153). In fact the concept of Korean wave has generated a new dimension in the one way flow of globalization and researchers have been forced to revise it (Kim Sujeong 2009; Jeon and Yoon 2005). Korean wave is an appropriate example of mutual circulation of cultural values between the non-western countries. It questions the existing theories relating to the belief that information flows from western to non-western countries. According to the imperialism theory, capitalist societies of west have threatened the growth of non-western cultures and have homogenized them. (Schiller, 1976, 1991; Hamelink, 1983; Mattelart, 1984). Even during 1970s the unilateral structure of information flow was based on dependency theory suggesting that information was sent by First World countries and received by Third World countries. In 1980s, some new approaches developed with the growth of media in Korea. These new approaches extended the application of imperialism domination to the field of communication technology. However, this was also criticized by researchers, (Tomlinson, 1989 ; Friedman, Pieterse Hall) according to whom the information was not exchanged unilaterally.   The imperialism theory was then replaced by globalization, which promoted a greater understanding of diverse cultures. (Friedman, 267. Pieterse also argues that the impact of non-western culture on west should not be ignored (Pieterse, 307~9). The growth of global television in 1990s contributed significantly to flow of information from Asian economies to western economies. (Barker, 1999). As the media in Asian markets grew, western TV programs were imported to these nations while at the same time TV programs of these nations were exported to western countries. Therefore Chan (2000) addressed that China could be a centre of this unique mass cultural expansion in Asian regions. 2.9 Factors Supporting the Korean Wave in China There are many contextual and textual factors that are thought by researchers to have facilitated the rapid expansion of the Korean wave in China. Contextual factors are all those which consist of the wider aspect of Sino-Korean relationship as well as the various changes in China which helped in the diffusion of Korean culture in China. These factors include the relationship between China and Korea, the cultural exchange in Asia, the reforms in the Chinese culture â€Å"industry† and the Chinese audience. On the other hand, the textual aspect has more to do with the strength of the Korean drama and includes factors like the similarity between the cultures of the two countries (resulting in an emotional involvement) and the fact that the Chinese audience see the Korean cinema as a mixture of traditional values with modern style, which adds to its appeal. 2.9.1 Contextual Factors Contextual factors consist of wide aspect of Sino-Korean relationship as well as varied changes in China, which supported the diffusion of Korean culture in china. Sino-Korean relations and cultural exchange within Asia There have been historical and geographical connections between China and Korea. The relations between both the countries have been strained since the communist regime. However in 1992, diplomatic relations improved leading to superior economic and cultural ties. Due to its open policy, china has always permitted the expansion of foreign culture in its region. Many cultures like Japanese, and Taiwan were imported to China. By 1990s, Korean culture also started spreading rapidly in China. China has been a hub of Confucianism for many years. Socialist culture was not a source of satisfaction for Chinese people. Western culture was also not popular among Chinese people. They did not accept Japanese culture as well, and the roots of these sentiments were embedded in historical Japanese invasion of china. It is believed that Chinese people were looking for their identities when Korean culture was introduced in China. Chinese people had anti-Japan and anti-war sentiments but no anti- Korea sentiments existed. In fact Korean culture was perceived as a favourable culture, with a lot of talented people. Chinese cultural industry The cultural market of China has always been highlighted due to its open policies. These