Business in Emerging Markets Essay Example | Topics and Well Written Essays - 2500 words

Business in Emerging Markets - Essay Example The Multinational Companies (MNCs) that have experience in working in developed markets have started to drift their interests towards emerging markets such as Latin America, Asia, Africa and the Middle East. This is because they have attained a saturation point in these wealthy developed economies and condensed their profit margins (Arnold and Quelch, 1998). These economies offer a lucrative ground for investments mainly due to their potential client base and a significant perspective for growth in the future. Emerging markets are usually characterized by a record of recession and economic depression and a stagnant economy. These economies exhibit a political scenario of unrest and turbulence, an aging population, low fertility rates and slow growth rates in the industrial sectors. However, these markets provide some of the peak economic growth indicators and give way for the MNCs to step in and expand their markets (Rahman and Bhattacharya, 2003). According to Rahman and Bhattacharya, there are typically three criteria that define a developing nation as an emerging market. The first one is that the nation identified as an emerging market should have a promising potential to return large profits and economic growth in the future. Second, the nation needs to be open to overseas investments and should have economic policies that promote foreign investments. Also, this exposure to foreign investments and the related policies should undergo continuous evolution so as to foster further investments and hence, greater economic growth.  

Brand management Essay Example for Free

Brand management Essay 1) What is the product mix of Trung Nguyen? What are the key attributes of its coffee? How do these attributes help Trung Nguyen to differentiate itself from its competitors? The product mix refers to the total composite of products offered by Trung Nguyen coffee. It consists of different product lines, various product items in each product line and within each item is the product depth. Firstly, the product line is a group of product or service items that are closely related because they are sold to the same consumer groups, are marketed through the same types of outlets, have similar usage or fall within given price ranges. Thus, Trung Nguyen Coffee’s product lines are: Trung Nguyen Coffee, Passiona Coffee and G7 Instant Coffee. The Passiona Coffee targets at consumers looking for low-caffeine coffee and especially women, while the G7 Instant coffees are made for people who are too busy to brew a cup of coffee themselves. Trung Nguyen Coffee has 3 different product items, namely Creative Coffee, Blend Coffee and Espresso Coffee. Passiona Coffee consists of 2 product item, Passiona roasted coffee and Instant Passiona coffee. As for the G7 Instant Coffees, the product items are G7 Pure soluble, G7 Cappuccino and G7 Instant 3-in-1 coffee. Lastly, product depth is the number of variants in a product item. Trung Nguyen’s product depth of Creative coffee includes the Weasel Coffee and Legendee Coffee. Also, some variations of G7 Cappuccino are the Mocha G7 cappuccino and Hazelnut G7 cappuccino. Different sizes of coffees are considered as product depth as well. For example, the G7 Instant 3-in-1 coffee is sold in 3 different sizes: a box of 18 cafe sticks, a bag of 22 sachets or a bulk pack bag of 100 sachets. Table1: Summary of product mix of Trung Nguyen | Product lines| | Trung Nguyen Coffee| Passiona Coffee| G7 Instant Coffee| Product items| -Blend coffee-Espresso coffee-Creative coffee Product depth: Weasel coffeeLegendee coffee| -Passiona roasted coffee-Passiona instant coffee| -G7 Pure soluble-G7 cappuccinoProduct depth:Mocha G7 cappuccinoHazelnut G7 cappuccino-G7 instant 3-in-1Product depth:box of 18 cafe sticksbag of 22 sachetsbulk pack bag of 100 sachets| Key attributes refer to the most important characteristics of a product. Trung Nguyen makes its point of difference through its key attributes like using the best coffee beans, unique brewing style and the new coffee concept. Trung Nguyen has a unique selling point because some coffees offered cannot be found anywhere else. Its coffees are authentically Vietnamese. For example, the Weasel coffee is produced based on the legend in Vietnam. To differentiate itself from its competitors, these key attributes must communicate benefits for consumers. The coffee offered by Trung Nguyen is of a higher quality compared to other coffee brands because they use the best coffee beans sourced from four of the world’s best coffee-growing regions. In addition, Trung Nguyen is awarded with the EureGAP certificate for its good agricultural practices such as having consistently good quality coffee beans and using environmentally friendly technologies. Coupled with their oriental secrets, consumers would prefer Trung Nguyen because their coffee is brewed much more aromatic and rich. Trung Nguyen used their new concept of coffee to set up a â€Å"Creative Coffee House† in order to differentiate itself and gain market share. It is now well-known for the innovative clubhouse whereby customers can enjoy coffee in a beautiful and sentimental ambience while experiencing Vietnamese cultural events and exhibitions. For consumers who value such innovative product services, they will choose Trung Nguyen’s coffee over the other â€Å"grab a coffee to go† coffee styles. 2) What are the roles of branding? What are the benefits of branding to sellers and buyers in the coffee market. The role of branding is to create an identity for the product. The identity created can have some personalities and can gain brand equity. Benefits of branding Some benefits of branding for sellers of the Trung Nguyen coffee are that they are able to accentuate the bases of differentiation from its competitors due to its distinct identity. They can obtain legal protection like trademarks to avoid copycats of their brand. The counterfeit products are capable of stealing Trung Nguyen’s sales when consumers are unsure of how the real packaging of coffee looks like. There is also a chance for the counterfeit coffee to ruin Trung Nguyen’s reputation. Consumers who bought the counterfeit coffee by mistake may view Trung Nguyen to be of a lousier quality instead. All this would be effectively prevented by branding because counterfeiting is an offense. Brand equity is created by branding and careful marketing. Trung Nguyen can in turn earn higher profits as consumers are willing to pay a higher price for this particular brand of coffee. Also, brand equity can lead to higher economic value of the brand, whereby it becomes an asset for Trung Nguyen when it wishes to sell its brand. Last but not least, Trung Nguyen can achieve brand loyalty through creating preferences towards their brand. If Trung Nguyen coffee is able to sustain a consistently good quality coffee product, consumers would remember the brand, spread the word around and continually purchase its coffee. On the buyers end, they may reap the most benefits from Trung Nguyen’s branding. Coffee is a convenience product and it is important to make it easy to find. Consumers will be able to correctly identify the products in a short period of time due to Trung Nguyen’s branding thus becoming more efficient shoppers. Furthermore, consumers may gain assurance of product quality and performance. Employees need to ensure products offered are of consistently good quality and so are specially trained to deliver this promise. Consumers will remain loyal to Trung Nguyen coffee because they are satisfied with this brand and have no need to search for another. 3) What constitutes the brand identity of Trung Nguyen? What is your evaluation of this identity? How can the brand identity be improved? Brand identity is the noticeable elements of a brand and also what the organization wants consumers to perceive the brand as. It constitutes of â€Å"Trung Nguyen† as its name, the logo and its tagline â€Å"Explore creative inspiration† A successful brand name should reflect the personality and values of the brand, be simple, memorable, positive and emotional. A logo is the image that embodies an organization. It is one of the most prominent branding elements that consumers will think of when someone mentions the company. A good brand logo should be memorable, futuristic and consistent and be able to portray the benefits to its target audience. The tagline must be simple and easy to remember. It also needs to remain short since the tagline is always incorporated into many marketing pieces. Evaluation of brand name: Consumers associate Trung Nguyen to â€Å"Central highlands† which refers to Dak Lak, the county capital of coffee where green coffee is grown. This gives an advantageous association between Trung Nguyen and high quality and fresh coffee beans. Also, the brand name represents the uniqueness and richness of the Vietnamese culture. However, the name Trung Nguyen does not hold any meaning for non-Vietnamese. This may alienate consumers from other parts of the world. Another bad point could be that its name is hard to pronounce for non- Vietnamese consumers. Possible improvements: Because the company’s name has been around since 1996 when it was founded, it cannot be changed otherwise the company has to build up brand awareness from scratch all over again. Thus, the company should work hard in educating people and let them understand the positive association between Trung Nguyen and â€Å"Central highlands†. For example, they could use their existing Internet website and include this under the â€Å"learn more† option. People visiting the website can then learn about the association and slowly adopt Trung Nguyen as their favourite coffee. Evaluation of logo In my opinion, the logo might be a little small and insignificant. Psychological influences such as selective exposure and retention affects consumer buying behaviour. For example, the appealing cup of coffee printed on its packaging of Creative coffee may distract the consumers from the brand name. The logo is also unattractive and boring due to the usage of dull and non-contrasting colours. The font used in the logo has little stylistic variations making it rather boring as well. Possible improvements Firstly, the logo should be scaled to a bigger size. Also, the marketing manager of Trung Nguyen can make use of brighter and more contrasting colours to make its logo more outstanding and attention-catching. The font could be changed to something cursive. This can better capture consumer’s attention thus leaving a deeper impression and resulting in better brand memory and recognition. For example Coca Cola, with its logo in a strikingly bright red background and white cursive words, is very successful at making sure that every consumer remembers it. Evaluation of tagline: Trung Nguyen’s tagline â€Å"Explore creative inspiration† consists of only 3 simple words hence should be relatively easy for everyone to remember. However, Trung Nguyen tagline is still quite foreign to people across the globe as they do not use much above-the-line marketing. Possible improvements Through the print media and mass media, Trung Nguyen can improve this aspect of its brand identity. The marketing manager could set up a Facebook page and make it known to people. Maintaining a Facebook page is relatively low-cost as compared to constant TV advertisements. Because millions of people are using Facebook, it is very effective for Trung Nguyen to get their brand identity across. Another point of improvement also through the mass media is through its online website. Perhaps the tagline can be added in the â€Å"history of Trung Nguyen† tab as it is currently not. On top of that, they can make use of emotional branding to elicit a favourable emotional response. Adding emotional words like â€Å"Happy†, â€Å"Healthy† and â€Å"Beautiful† could boost sales of their coffee. As consumers become increasingly aware of health and beauty these days, Trung Nguyen can market more of their Passiona coffee which is enriched with collagen, vitamin PP and other rare oriental herbs through its tagline. 4) What is the branding strategy of Trung Nguyen? What are the advantages and risks of this branding strategy? Trung Nguyen uses an umbrella branding strategy. Different types of coffees have a sub-brand which combines the corporate brand with a new brand. Trung Nguyen’s Passiona Roasted coffee and Trung Nguyen’s Espresso coffee are 2 examples. Advantages of umbrella branding: Capitalizing on the existing brand equity of Trung Nguyen, it can sell newly introduced products quickly. Consumers who have had a good experience with its coffee will transfer this favourable attitude to new items. For instance, Trung Nguyen’s Creative coffee may have been developed earlier than Passiona coffee. Consumers who liked Creative coffee would have a higher chance of buying the Passiona coffee because they are under the same brand and so would also be of an equally good quality. Furthermore, the Passiona coffee can be set at a higher price as consumers are willing to pay more for brand value. This can bring about additional profits for Trung Nguyen. Another advantage of using an umbrella brand is a lower advertising and promotion costs. Trung Nguyen only needs to come up with a single advertisement because its coffees share one identity. Also, because Trung Nguyen is used on all of the products, level of brand awareness is easy to raise. To name an example of a successful sub-branding strategy, Gatorade has developed and introduced Gatorade Frost, Gatorade G2, Gatorade energy bar, etc into the market and stayed popular being the leading sports drink brand in many countries. Risks of umbrella branding: In every marketing strategy there is bound to be a down side. Some risks of umbrella branding are that the failure of one type of coffee may affect the sales of the whole Trung Nguyen branded products. It is inadvisable to put all the eggs into one basket. For instance, if the production G7 Mocha had some discrepancy that caused the coffee to be too sweet, consumers may feel that the rest of Trung Nguyen packet instant coffees are as sweet and so switch over to Nescafe coffee instead. Secondly, sales of one product item may come at the expense of other items offered in the same product line. Lastly, the meaning of Trung Nguyen may also be diluted with an umbrella branding strategy. Apart from coffee, Trung Nguyen also has other product such as Green Tea, Oolong tea, etc. However, Trung Nguyen refers to Dak Lak, the county capital of coffee and so offering tea as an alternative beverage is not so relevant to the brand name.

Capital Punishment :: essays research papers

There are five basic reasons that society uses when imposing the â€Å"punishment† that I’ve been able to conclude from my readings. I will discuss these societal concepts and show that the death penalty does not serve to further them. Deterrence   Ã‚  Ã‚  Ã‚  Ã‚  Deterrence is basically defined as â€Å"the punishment should fit the crime.† Under this concept, the individual committing the crime and society are prevented from committing this action again. In the case of the death penalty, an individual kills another human and he is â€Å"punished† for it by death. Punishment is supposed to be a temporary penalization for a wrongful action. Death is far from temporary. One is to learn from one’s mistakes. How can the person learn if they are paying for their mistakes with their life? By imposing the death penalty the individual does not learn from their mistakes and neither does society. Economy   Ã‚  Ã‚  Ã‚  Ã‚  Under this concept, punishment should be economical. There are specific costs associated with keeping an inmate on death row such as specially built prison blocks, the need for maximum security, and costing the courts much money through many, many appeals. These costs clearly out weigh the regualr costs incurred to house a regular inmate. Deterrence is clearly not served by imposing the death penalty. Restitution   Ã‚  Ã‚  Ã‚  Ã‚  Society demands that the punishment should fix the harm it has done. By sentencing a person to death no harm has been fixed. You can not bring the murdered person back by taking the prisoner’s life. Punishment is not intended to revenge, offset, or compensate for the victims suffering or to be measured by it. Retribution The community demands that justice be served. Would justice not equally be served and in fact may be better served by life imprisonment? I believe tit would be a worse punishment to go through a life sentence in prison. The individual is deprived of liberty. He will then suffer and live the rest of his or her life within three lonely walls and a set of bars.

Orlick as the Dark Side of Pip in Dickens Great Expectations Essay

Orlick as the Dark Side of Pip in Dickens' Great Expectations Charles Dickens’ aptly titled novel Great Expectations focuses on the journey of the stories chief protagonist, Pip, to fulfill the expectations of his life that have been set for him by external forces. The fusing of the seemingly unattainable aspects of high society and upper class, coupled with Pip’s insatiable desire to reach such status, drives him to realize these expectations that have been prescribed for him. The encompassing desire that he feels stems from his experiences with Mrs. Havisham and the unbridled passion that he feels for Estella. Pip realizes that due to the society-imposed caste system that he is trapped in, he will never be able to acquire Estella’s love working as a lowly blacksmith at the forge. The gloomy realizations that Pip is undergoing cause him to categorically despise everything about himself, feeling ashamed for the life he is living when illuminated by the throngs of the upper class. These feelings are summed up in Pip’s utter disgust and hatred for the character of Orlick. To Pip, Orlick represents everything that he abhors about himself. When Pip sees Orlick he envisions what awaits him in the future; being ensnared in a life that he couldn’t bear. Orlick, in actualization, is Pip without his high expectations. But there is a much deeper and ominous aspect of the relationship between Pip and Orlick. Dickens uses the character of Orlick to symbolize the darkside of Pip. Pip’s innermost primal feelings and desires are represented through Orlick’s actions, which Pip is ultimately responsible for. These actions ultimately lead to the downfall of both men. In the first scene where we see Pip and Orlick together, there is ... ...eration. It’s ironic that if only Pip had followed through with the original expectations that he had set for himself instead of the supposed greater expectations that he hoped for, he would have been better off. Works Cited and Consulted Bell, Vereen. "Understanding the Characters of Great Expectations." Victorian Newsletter 27 (1965): 21-24. Dickens, Charles. Great Expectations. Ed. Janice Carlisle. Boston: Bedford, St. Martin's, 1996. Rawlins, Jack P. "Great Expectations: Dickens and the Betrayal." Studies in English Literature, 1500-1900. 23 (1983): 667-683. Millhauser, Milton. "Great Expectations: The Downfall." Dickens Studies Annual 2 (1972): 267-276. Rosenberg, Edgar. "Last Words on Great Expectations." Dickens Studies Annual 9 (1981): 87- 107. Sucksmith, Harvey Peter. The Narrative Art of Charles Dickens. Oxford: Oxford UP, 1970.

Complexity of Construction Techniques and Typology

COMPLEXITY OF CONSTRUCTION TECHNIQUES AND TYPOLOGY The edifices have become more complex in the modern universe. This grade of complexness is a derived function of an iconic image or most significantly the intent it serves. Different typologies demand different attack in footings of construction and aesthetics, the latter being a major driving factor in modern edifices. Nowadays, many of them have high grades of electrical and mechanical installings, employ sophisticated construction systems and serve changing demands of several terminal users. This grade of complexness differs among laypersons, interior decorators, undertaking directors and building directors. Six cardinal steps of the complexness can be building construction and map, building methodological analysis, the urgency of the undertaking agenda, edifice size/ graduated table, geological conditions and neighbouring environment. Hence, the complexness of edifice undertakings is defined as a typical of edifice undertakings that are convoluted, multifaceted, and composed of m any interlinked parts. Though the complexness can’t be enumerated but taking different edifice typologies into consideration it can be viewed in signifier of proficient complexness of undertaking, sum of convergences and inter dependences in building phases, undertaking organisation, and capriciousness of work at site. The degree of complexness was non different in the common edifices of yesteryear. The nature and sum of hazard was mitigated by repeat of same edifice signifiers for different typologies with building procedure being same in footings of stuffs and techniques and the promotion in engineering was implemented in an incremental mode. The monumental graduated table of the Roman cathedrals, the pyramid, the Grecian temples and the mighty Taj Mahal underwent a complex process of building which evolved as a form with clip. For case, the steps for doing Taj Mahal stable on the Bankss of the Yamuna River the foundation was taken deep plenty to bear the colossal construction. Different typologies of the edifices demanded different graduated table but the nature of building technique was same unlike the present context where options for taking a edifice stuff and the manner are countless. Taking redevelopment of the old heritage edifices into context and besides taking into history the fact of t ransition taking to typology alteration in a child or major manner, the installing of service line and transforming the support system pose strong jobs. The installing of retrofit air conditioning in the edifices and risk-prediction upon refurbished activities are the jobs which are greater than the affected faced of the edifice. The shutting of the gap made for the natural airing to obtain an enclosed infinite further increase the complexnesss. The modern progresss in different typology whether a residential, an institutional or an industrial forced people to look at the construction in a different manner. The perceptual experience of modern edifices has changed over the span of last century. Construction techniques have drastically changed with the inclusion of modern comfortss which have become an inevitable demand. Electrification, air conditioning, composite buildings, drape walls, fire protection, structural damping, automatic controls, computing machine webs and high public presentation glazing are some of them. While choosing the support system and the stuffs the demand for them being taken into consideration is high. They may change for same edifice constituents of the different typologies. For case roofing system for a commercial built signifier varies from that of a residential to commercial and industrial built signifier. In footings of modern building four chief beginnings of complexness are as follows: Refined edifice constituents: For centuries, steel, concrete, wood have been used for centuries as a base stuff since ages. Fabrication of constituents from these stuffs has gone through infinite transmutations. Architecturally in complex edifices today, these stuffs are frequently required to presume 3-dimensional geometries that can non be adequately described with planar programs and subdivisions. In add-on, they need to run into structural and environmental public presentation. Criteria. Driven by the handiness of inexpensive computing machine power and by the pressing demand to conserve resources about any system can be automatically controlled from window blinds to electrical lighting. This system seems to simplify the building procedure but the complexness may non be altered wholly. With greater understanding come more specialisation and frequently more elaborate and complex ordinance. Virtually any signifier can be erected provided it can be made to stand up. The lone restraints on this are aesthetic in footings of beat and economic ( where the repeatability of elements can give important cost nest eggs in fiction ) . The three key quality demands are as follows: Glass has recently been established as a charming stuff since it provides transparence and flow. But, building and managing troubles make glass vulnerable stuff excessively. Initially glass was a symbol of these institutional edifices but in the modern universe glass has established itself as a major driving force in finding the destiny of construction. Glass now non merely is a facade covering component but besides has its varied usage. For case laminated glass is used in flooring every bit good, with the repairing techniques being farther composite in nature. Discoursing a national and an international illustration: I.M. Pei’s invention at the Louvere in Paris divides sentiment aggressively, but, it has decidedly improved things for visitants to this really busy museum who can line up under shadiness. This shadowing factor can be achieved by the agencies of Teflon or PVC awning for little infinites. This material choice would hold besides been based upon the strength of lumi nosity required in the needed infinite. So the graduated table affairs in footings of edifice stuffs and hence raises its complexness. Even for the residential infinites fanlights are most likely beginning of indirect visible radiation into the built signifier and associated with this are the installing and care factor which have to be taken attention of in big commercial infinites like promenades. In another illustration of national importance, Infosys block, Mysore designed by Hafiz contractor: jagged frontages and lopsided fragment manner aesthetics of the package development block. There are no concrete walls in the lift. Laminated glass, dual glazing and ceramic frit glass have been used to organize the outer tegument of this construction. Each lift of this edifice undertakings a alone face. The stairwaies inside are steel, maintaining with the image of the edifice. In such illustration of institutional edifices Prefabricated stuffs have been encouraged due to less handiness of building clip period and several other restraints. Commercial typologies avoid utilizing concrete due to several jobs in past like stain, grading, maddening, checking and curving. The clip factor of building with mention to these prefabricated elements has drastically reduced but at the same clip disadvantages of prefabrication includes: inflexibleness towards alteration in design, joinery and escape, higher initial building cost since, cost is an instrumental factor in make up one's minding the complexness of building and trappings for any typology of edifice. For illustration in instance of any industrial godown or warehouses for put ining a corrugated roofing of GI sheet structural frame work need non be aesthetically appealing but in instance of the same roofing at a resort the construction layout of trussing is taken into consideration in order to accomplish aesthetically sound system, which straight amplifies th e cost factor and farther complexness may increase in footings of silent person supports or laid out projections and pillars. Apart from general building format iconic formats are larger aesthetics concentric. This monumental graduated table can’t conceal the complexness associated with it ; its public presentation standards and long tally are an issue excessively. The Valencia Opera House designed by the Spanish designer Santiago Calatrava took 14 old ages for completion. The edifice described as â€Å"a blend of seagoing vas and spacecraft† or even â€Å"a elephantine warrior’s helmet† is a chef-d'oeuvre of modern architecture. The building required over 77,000m? of concrete, 275,000m? of Earth motion, 1,750 additive metres of hemorrhoids, 38,500m? of granite, 20,000m? of fractured ceramic tile mosaic, 3,360m? of glass, 20,000,000kg of structural corrugated steel and 10,000,000kg of structural steel. The roof or ‘feather plume ‘ is the most structurally dramatic item, 230m in length and dwelling of two ‘shells ‘ which embrace the edifice on the exterior. These are constructed of laminated steel with an approximative weight of 3,000t and feature delicate mosaic ceramic work on the exterior. This portion of the edifice comments the most complex in the full domain structurally. The order of impressiveness can’t be negotiated over the construction as the theatre has a metal shell that tends to clasp as it expands and contracts in Valencia’s day-to-day temperature extreme. Such complexnesss make the building procedure of such constructions on monolithic graduated table problematic. Another illustration of such typology of infinite which requires public engagement and graduated table, Guggenheim museum even the Ti sheets on the exterior facade can non conceal the structural uses of interior infinite. The complexness of insides of this Double tegument construction is apparent from the observation of the art critic Brian O’ Doherty who though being positive about the building’s attack criticizes the museum’s interior effects. In different aspects of the modern universe complexness of constructing building with regard to changing typology of built signifiers viz. institutional, residential and industrial majorly depends upon the its map, graduated table and aesthetics. Renovation of old built signifiers is enumerated among them and chiefly depends upon the services every bit good. Cost and lastingness are secondary factors that determine complexness of a construction to larger extent. Concrete and glass as a edifice stuff have garnered major grasp. Prefabrication highlights the clip facet of building procedure and besides has some disadvantages. Covering with the built signifier the complexness considerations or countries of concern should be taken into history. The demand and aesthetics being chief drive factor for choice of stuff and technique, the complexness of building techniques varies and besides depends upon physical constituents and context.

Cloud Ingredients and Formation

Cloud Ingredients and Formation We all know what clouds are- visible collections of tiny water droplets (or ice crystals if its cold enough) that live high in the atmosphere above the Earths surface. But do you know how a cloud forms? In able for a cloud to form, several ingredients must be in place: watercooling air temperaturea surface to form on (nuclei) Once these ingredients are in place, they follow this process to form a cloud: Step 1: Change Water Vapor into Liquid Water Although we cant see it, the first ingredient water is always present in the atmosphere as  water vapor (a gas). But in order to grow a cloud, we need to get the water vapor from a gas to its liquid form. Clouds begin to form when a parcel of air rises from the surface up into the atmosphere. (Air does this in a number of ways, including being lifted up mountainsides, lifted up weather fronts, and being pushed together by converging air masses.) As the parcel ascends, it passes through lower and lower pressure levels (since pressure decreases with height). Recall that air tends to move from higher to lower pressure areas, so as the parcel travels into lower pressure areas, the air inside of it pushes outward, causing it to expand. It takes heat energy for this expansion to take place, and so the air parcel cools a bit. The further upward the air parcel travels, the more it cools. Cool air cant hold as much water vapor as warm air, so when its temperature cools down to the dew point temperature, the water vapor inside of the parcel becomes saturated (its relative humidity equals 100%) and ​condenses into droplets of liquid water. But by themselves, water molecules are too small to stick together and form cloud droplets. They need a larger, flatter surface on which they can collect. Step 2: Give Water Something to Sit on (Nuclei) In able for water droplets to form cloud droplets,  they must have something- some surface- to condense  on. Those somethings are tiny particles known as aerosols or  condensation nuclei. Just like the nucleus is the core or center of a cell in biology, cloud nuclei, are the centers of cloud droplets, and it is from this that they take their name. (Thats right, every cloud has a speck of dirt, dust, or salt at its center!) Cloud nuclei are solid particles like dust, pollen, dirt, smoke (from  forest fires, car exhaust, volcanoes, and coal-burning furnaces, etc.), and sea salt (from breaking ocean waves)  that are suspended in the air thanks to Mother Nature and us humans who put them there. Other particles in the atmosphere, including bacteria, can also play a role in serving as condensation nuclei. While we usually think of them as pollutants, they serve a key role in growing clouds because theyre hygroscopic- they attract water molecules. Step 3: A Cloud is Born! It is at this point- when water vapor condenses and settles onto condensation nuclei- that clouds form and become visible. (Thats right, every cloud has a speck of dirt, dust, or salt at its center!) Newly formed clouds will often have crisp, well-defined edges. The type of cloud and altitude (low, middle, or high) it forms at is determined by the level where an air parcel becomes saturated. This level changes based on things like temperature, dew point temperature, and how fast or slow the parcel cools with increasing elevation, known as lapse rate. What Makes Clouds Dissipate? If clouds form when water vapor cools and condenses, it only makes sense that they dissipate when the opposite happens- that is, when the air warms and evaporates. How does this happen? Because the atmosphere is always in motion, drier air follows behind the rising air so that both condensation and evaporation continually occur. When theres more evaporation taking place than condensation, the cloud will return once again become invisible moisture. Now that you know how clouds form in the atmosphere, learn to simulate cloud formation by making a cloud in a bottle. Edited by Tiffany Means

Criminal Investigations Criminal Evidence Essay Example

Criminal Investigations Criminal Evidence Essay Example Criminal Investigations Criminal Evidence Essay Criminal Investigations Criminal Evidence Essay Why is non-verbal communicating of import when attesting before a jury. and what suggestions do you hold for assisting a attesting officer make a positive feeling on a jury? Jurors are selected by the justice. prosecution and the supporting lawyer. The justice will supply the list of possible jurymans to both the prosecution and the supporting lawyer for the choice procedure to take part in the test instance. For either the prosecuting officer or the defending lawyer jury choosing a jury is usually really similar in its procedure. The choice of the jurymans is completed after the test induction and the arraignment and supplication. The Sixth Amendment provides the any American citizen the right to an impartial jury ( Hess Orthmann A ; Hess. 2013 ) . The procedure both the prosecution and the supporting lawyer usage to choose a juryman is called voir dire ( the preliminary scrutiny of a informant or juryman to find his or her competence to give or hear grounds ) . These people are questioned by both the prosecuting officer and the defence lawyer. During this procedure the possible jurymans are questioned about a figure of things. from their spiritual patterns to things that have happened to them. The ground for these unfastened ended inquiries is to see if the juryman will be biased against the accused. or may hold beliefs that will harm a instance ( Hill. 2005 ) ( Hess Orthmann A ; Hess. 2013 ) . Both the prosecution and the supporting lawyer use some common tactics and possible jury processing techniques. Both parties study their instance and set up a tactics to face the possible legal expert with. They may even engage a Philologist with jury choice forte preparation to help their jury choice. First is the belief and attitude scrutiny of the juryman ( Hess Orthmann A ; Hess. 2013 ) . Mentions Hess Orthmann. C. H. . A ; Hess. K. M. ( 2013 ) . Condemnable Investigation ( 10th Ed ) . Clifton Park. New york: Cengage Publication. Business Law. Anti Essays. Retrieved January 12. 2013. from the World Wide Web: hypertext transfer protocol: //www. antiessays. com/free-essays/222945. hypertext markup language